Manager, Digital Enablement – Retailer.com

Conair LLC•Stamford, CT

4d•Hybrid

About The Position

The Manager, Digital Enablement will play a key role in enabling and accelerating the growth of Conair’s Beauty and Culinary brands across key retailer.com partners (e.g., Ulta, Macy’s, Kohl’s) and additional strategic accounts as needed. This position will partner closely with Sales, Marketing, Creative, and Operations to drive excellence in content, performance, and execution. Key priorities include content optimization across the digital shelf, marketplace establishment and growth (including item setup, assortment expansion, and brand presence), and promotional planning to deliver against business goals and enhance the consumer experience in all categories.

Requirements

Bachelor’s degree in Business, Marketing, or related field.
3-5 years of experience in Ecommerce, digital merchandising, marketplace operations, or retailer.com account enablement.
Strong understanding of retailer.com ecosystems and platforms (e.g., Ulta, Macy’s, Kohl’s etc.).
Proficient with analytics tools such as Circana, Power BI, Stackline etc.
Strong communication, organization, and project management skills.

Nice To Haves

Experience managing or enabling Beauty or Culinary categories preferred.

Responsibilities

Develop & Execute Retailer.com Partner Strategy: Collaborate with Sales teams to identify growth opportunities and create actionable plans that drive each category’s success across retailer.com partners.
Enable the Sales team with tools, resources, and insights to effectively manage and grow Conair, BaBylissPRO, and Cuisinart brands with priority partners (e.g., Ulta, Macys, Kohl’s) and other accounts as assigned.
Support marketplace establishment and ongoing growth by partnering cross-functionally on onboarding requirements, item setup, taxonomy/attribute readiness, and assortment expansion.
Partner with the Director, Retail.com Strategy & Enablement to execute retailer-specific initiatives and ensure alignment with brand and business goals.
Ecommerce Platform Optimization: Lead optimization of product listings (titles, descriptions, images, A+ content) to enhance visibility, conversion, and consumer engagement.
Audit assortment to identify creative and content gaps; partner with internal teams and agencies to develop and execute enhancements that improve discoverability and conversion.
Manage external partners or agencies supporting PDP content, digital shelf health, and SEO performance.
Growth & Scalability Initiatives: Support product launches, promotional events, and seasonal campaigns across retailer.com partners.
Lead promotional planning support (timelines, content readiness, and cross-functional coordination) to ensure flawless execution during key retail moments.
Identify and implement scalable Ecommerce solutions to improve efficiency, consistency, and speed-to-market across Beauty accounts.
Evaluate online assortment and influence channel strategy, supporting marketplace expansion opportunities.
Performance Analytics & Competitive Intelligence: Monitor category performance metrics (sales, traffic, conversion, content scorecards) and identify insights to inform strategy.
Partner with Analytics to measure and report on retail.com performance and category growth opportunities.
Analyze competitor activity to identify best practices and whitespace opportunities
Operational Excellence: Partner cross-functionally to resolve operational challenges in fulfillment, pricing, or item setup.
Ensure new product launches and marketing campaigns are executed seamlessly across platforms.