Manager, Digital Client Acquisition & Digital Sales Enablement

RBC•Toronto, ON

1d•CA$67,000 - CA$110,000•Onsite

About The Position

Reporting to the Senior Director, Business Enablement and Strategy, you'll develop and execute national digital marketing initiatives across multiple channels, managing content creation, digital/integrated campaigns, and performance analysis. You'll collaborate with sales enablement, communications, compliance, and digital teams to drive brand awareness, consideration, lead generation, and support the sales team across Canada.

Requirements

Highly organized with ability to manage multiple competing priorities in a fast-paced environment
4–7 years digital marketing experience, preferably in the Financial Services industry
Expertise in digital marketing best practices including but not limited to: social media, paid digital, SEM, SEO, AEO, Salesforce, and HTML
Strong project management, digital reporting, communication, writing/editing, and presentation skills with high attention to detail
Creative problem-solver with strong data analysis and reporting skills to uncover insights; experience with UX, and MS Office
Post-secondary education in digital marketing/advertising plus demonstrated industry experience

Nice To Haves

Demonstrated knowledge of compliance requirements for marketing
Background in audio/video production or content strategy
Knowledge of estate and trust services
French

Responsibilities

Manage and prioritize multiple digital marketing initiatives, identify opportunities, plan, track, and report on paid and organic initiatives to ensure on-time, on-budget, and high-performing activities
Develop and maintain RBC Royal Trust's digital profile across all digital platforms including but not limited to the public site, RBC Royal Trust jobs website, Hearsay
Strategize and develop content for public-facing digital channels, optimizing for social, SEO, AEO, SEM, and paid digital to increase traffic among our target market
Execute integrated campaigns, manage ROI across paid, owned, and earned channels for lead generation and consideration
Monitor competitor activity and industry trends while analyzing organic and paid digital performance
Manage projects from inception to completion (briefing, budgeting, production, approvals, testing, reporting) and serve as primary compliance liaison for all digital activities
Lead web content development and public-facing audio/video production initiatives, including copywriting and editing and SEO optimization
Build positive relationships across internal teams, subject matter experts, and stakeholder groups

Benefits

bonuses
flexible benefits
competitive compensation
commissions
stock where applicable
Leaders who support your development through coaching and managing opportunities
Ability to make a difference and lasting impact.
Work in a dynamic, collaborative, progressive, and high-performing team.
Flexible work/life balance options.
Opportunities to do challenging work.
Opportunities to take on progressively greater accountabilities.
Access to a variety of job opportunities across business.