Digital Acquisition Manager

JT International S.A. • Raleigh, NC

4d

About The Position

As a Digital Acquisition Manager, you will design, execute, and continuously optimize consumer acquisition strategies across organic, paid, and partner-driven channels to grow JTI LIGGETT’s adult smoker (21+) database. You will identify, test, and scale innovative lead generation and co-registration opportunities, working with both existing and new partners to deliver against ambitious growth targets. You will operate at the center of the Digital & Innovation Strategy team, collaborating closely with cross-functional stakeholders (Sales, Procurement, Legal, IT, Strategic Insights, and more) while managing external partners and vendors to ensure efficient, compliant, and high-performing acquisition programs.

Requirements

• Bachelor’s degree in Business, Marketing, or related field, with 5+ years of experience in consumer and trade marketing
• Proven experience across both retail and digital marketing environments
• Strong balance of strategic thinking and hands-on execution, with the ability to deliver end-to-end
• Excellent stakeholder management skills, with experience navigating complex, cross-functional organizations
• Strong analytical mindset, with the ability to translate data into actionable strategies (experience with GA or retail data is a plus)
• Excellent communication and project management skills, with strong MS Office proficiency (PowerPoint, Excel, Word)

Nice To Haves

• experience with GA or retail data is a plus

Responsibilities

• Own, manage, and continuously evolve the digital acquisition strategy for LD Cigarettes and other JTI LIGGETT tobacco/nicotine brands
• Build and optimize scalable acquisition infrastructure to meet and exceed database growth targets
• Select, onboard, and manage acquisition partners and vendors, including negotiating CPLs, volumes, and ensuring strong performance through regular reviews and contract management
• Lead day-to-day operations of lead generation and co-registration activities, ensuring efficiency, compliance, and quality
• Partner cross-functionally with Sales, Procurement, Legal, IT, Portfolio & Pricing, and Strategic Insights, as well as global stakeholders, to drive execution
• Manage multiple external partners within the acquisition ecosystem, ensuring alignment with business goals
• Establish and own KPI tracking and reporting frameworks, monitoring key metrics such as CPL, CAC, CLV, data quality, and conversion performance to drive continuous optimization

Benefits

• Annual performance-based bonus to reward outstanding achievements.
• Employee Stock Purchase Plan encouraging a sense of ownership and long-term commitment.
• Comprehensive medical, dental, and vision insurance plans for employees and their families.
• Life insurance coverage to provide peace of mind.
• 401(K) plan with company matching contributions to support retirement planning.
• Generous paid time off and paid family leave up to 20 weeks, supporting work-life balance.
• Short-term and long-term disability coverage.
• Education and tuition assistance programs to foster continuous learning and career growth.
• Flexible dress code fostering a comfortable and professional workplace culture.
• Regular office events, snacks and drinks, and volunteering opportunities enhancing employee engagement and community contribution.
• Employee Assistance Programme offering confidential counselling and support for employees and their family members.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level