Manager, Digital Campaigns

Sony Music Global Job Board • New York, NY

14h • Onsite

About The Position

Sony Music Entertainment is looking for a Manager of Digital Campaign Strategy and Execution for its Corporate Communications division. This role will be responsible for how the Company’s story is told across every digital platform, format, and medium. The position involves conceiving, building, and distributing campaigns across various platforms to showcase the company's work, culture, values, and news in engaging formats. The ideal candidate understands that content needs to be tailored for different mediums and audiences.

Requirements

• 3+ years of experience in digital content or social media campaign strategy, ideally within entertainment, media, or a culturally driven brand.
• A strong sense of urgency for completing projects and an ability to work in fast-paced and high-pressure environments.
• A strong portfolio demonstrating versatility across formats: written, audio, video, and visual/graphic content.
• Deep fluency in social media platforms (Instagram, LinkedIn, TikTok, YouTube, and emerging channels) and a genuine understanding of what performs and why.
• Experience developing and managing content for corporate owned digital channels.
• A strong understanding of emerging platforms, digital behaviors, and evolving technologies, with the ability to identify opportunities for innovation while maintaining a disciplined, brand-led approach.
• Cultural awareness and sensitivity when crafting content for global audiences.
• A data-driven approach to content — comfortable setting KPIs, reading analytics dashboards, and pivoting strategy based on what the numbers reveal about audience behavior.
• Excellent writing and editing skills with the ability to shift voice and tone across formats, from a punchy 15-second video script to a 700-word feature story.
• Strong project management skills with the ability to run multiple campaigns simultaneously in a fast-moving environment.
• Proficiency with content management systems, social scheduling tools, and basic video/audio production tools or platforms.
• Bachelor's degree in Communications, Journalism, Digital Media, or a related field.

Responsibilities

• Develop and execute end-to-end digital content campaigns that support Corporate Communications priorities for global internal and external audiences.
• Work across all formats — written, audio, video, and visual.
• Apply a social-media-informed lens to all content, understanding platform behavior, trending formats, cultural moments, and virality potential, and integrate this thinking into corporate storytelling.
• Collaborate closely with the rest of the Corporate Communications team to align campaign content with company messaging and approvals process.
• Distribute content across multiple platforms simultaneously, tailoring timing, format, and language framing to respect cultural nuances and time zone realities across global regions, including publishing outside standard business hours when necessary.
• Apply cultural intelligence to every piece of content, understanding market differences and partnering with regional leads to ensure local relevance while maintaining global consistency.
• Track and analyze campaign performance data, including reach, click-through rates, and platform-specific engagement metrics, and report findings with recommended adjustments to the Corporate Communications leadership team.
• Execute new ideas for platforms, formats, and storytelling vehicles based on performance data and audience insights to expand the Corporate Communications team's reach and engagement.
• Conduct post-campaign analyses to identify performance drivers, audience behavior patterns, and opportunities for future improvement.
• Collaborate with creative partners (designers, videographers, etc.) to ensure data insights are incorporated into the creative development process without stifling creativity.

Benefits

• Inclusive, collaborative and global community
• Modern office environment designed to foster productivity, creativity, and teamwork
• Attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in professional growth and development
• Time off for a winter recess

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level