Manager, Demand Generation

North Mill Equipment Fi• US,

5d•$110,000 - $150,000•Remote

About The Position

The Demand Generation Manager is responsible for leading BriteCap’s top‑of‑funnel acquisition strategy and execution across paid media, SEO, content, and conversion optimization. This role manages all performance marketing activities with a clear mandate: generate qualified inbound demand that converts to funded small‑business loans. This position requires a hands‑on operator with direct experience in small‑business lending, MCA, or SMB fintech. The ideal candidate understands category‑specific CPL benchmarks, has built compliant acquisition funnels, and has a track record of driving measurable pipeline impact — not just lead volume. The Manager of Demand Generation will assume ownership of active paid campaigns immediately. Initial priorities include a full audit of channel performance, implementation of a structured testing roadmap, and optimization of landing pages and funnel conversion paths. The role is accountable for channel‑level analytics, budget efficiency, and continuous improvement of acquisition performance.

Requirements

Bachelor's degree in Marketing, Communications, Digital Media, Analytics, IT, or related field (or equivalent practical experience).
5+ years in B2B/SMB performance marketing, demand gen, or growth marketing
Direct experience in small business lending, MCA, working capital, or closely adjacent SMB fintech — we will ask you to walk through specific campaigns, CPL/CAC numbers, and channels by name
Proven track record hitting cost‑per‑funded‑loan or cost‑per‑qualified‑app targets in a regulated, high‑CPC category
Hands‑on operator — comfortable directly in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and GA4
HubSpot fluency at a user level (campaigns, UTM tracking, conversion reporting)
Strong analytical chops — you build your own dashboards, you don’t wait for an analyst
Existing relationships with comparison‑site/affiliate partners in SMB lending

Responsibilities

Assume full ownership of BriteCap’s paid acquisition programs across Google Ads, Microsoft Ads, Meta, LinkedIn, display, retargeting, and SMB‑focused ad networks.
Conduct a comprehensive audit of all active campaigns; implement structured optimization across creative, audience strategy, bidding, and landing‑page alignment prior to scaling spend.
Establish and maintain a disciplined test‑and‑learn cadence to improve efficiency and conversion performance across channels.
Build BriteCap’s presence within the comparison‑site and affiliate ecosystem (e.g., Lendio, NerdWallet, Fundera) from the ground up.
Negotiate placements, pricing structures, and lead‑delivery terms to ensure channel profitability and predictable volume.
Monitor lead quality, validate attribution, and integrate partner performance into unified reporting alongside owned channels.
Lead SEO end‑to‑end, including keyword strategy, content planning, technical SEO, and link‑acquisition initiatives.
Build a content engine designed to rank for high‑intent SMB lending and working‑capital queries.
Collaborate with product and credit teams to develop calculators, qualification tools, and other lead‑generation assets that drive meaningful application volume.
Manage the full click‑to‑application journey, ensuring alignment between ad creative, landing pages, and application flow.
Continuously test and refine landing‑page copy, layout, form length, and UX elements to improve conversion rates and maximize return on paid spend.
Develop and maintain channel‑level reporting tied to core lending metrics, including cost‑per‑lead, cost‑per‑qualified‑application, cost‑per‑funded‑loan, and ROAS.
Deliver weekly insights on channel performance, optimization priorities, and recommended budget allocation.