Manager - Customer Targeting & Eligibility List Consultant
About The Position
The Manager, Customer Targeting & Eligibility Consultant is part of the U.S. Targeting Operations (USTO) team within the broader Enterprise Communications & MarTech Experiences (ECMX) organization at American Express. USTO partners with AmEx U.S. businesses to develop customer audience strategies and support marketing campaign execution across channels. This role is primarily focused on supporting the U.S. Marketing organization. How will you make an impact in this role? The Manager, Customer Targeting & Eligibility Consultant partners closely with Marketing teams to develop audience strategies for direct marketing campaigns that connect Consumer and Commercial customers with relevant offers and experiences. Acting as a subject matter expert in audience development and campaign execution processes, this role provides strategic recommendations and data-driven solutions that help marketers achieve campaign objectives. This position is responsible for ensuring accurate, compliant, and timely campaign audience execution by translating business requirements into clear operational instructions and collaborating with campaign execution team based in India. The manager also resolves complex operational challenges, conducts testing and analysis, and identifies opportunities to improve processes through automation and operational efficiencies. In addition, this role serves as a trusted advisor to Marketing partners by providing guidance, training, and ongoing support related to audience strategy development and campaign list execution processes.
Requirements
- Subject matter expertise in audience development and campaign execution processes.
- Ability to translate business requirements into clear operational instructions.
- Experience in resolving complex operational challenges.
- Experience in testing and analysis.
- Ability to identify opportunities for process improvement through automation and operational efficiencies.
- Ability to provide guidance, training, and ongoing support related to audience strategy development and campaign list execution processes.
Responsibilities
- Partners closely with Marketing teams to develop audience strategies for direct marketing campaigns.
- Acts as a subject matter expert in audience development and campaign execution processes.
- Provides strategic recommendations and data-driven solutions to help marketers achieve campaign objectives.
- Ensures accurate, compliant, and timely campaign audience execution by translating business requirements into clear operational instructions.
- Collaborates with campaign execution team based in India.
- Resolves complex operational challenges.
- Conducts testing and analysis.
- Identifies opportunities to improve processes through automation and operational efficiencies.
- Serves as a trusted advisor to Marketing partners by providing guidance, training, and ongoing support related to audience strategy development and campaign list execution processes.
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
