Manager, Customer Database Marketing

Apple • Cupertino, CA

23h

About The Position

At Apple, new ideas have a way of becoming extraordinary products, services, and
customer experiences very quickly. We believe that if you bring passion and
dedication to your job, there's no telling what you could accomplish! Apple is
looking for an individual to join the Product Launch and Marketing Operations
team within Worldwide Marketing to help deliver successful product launches and
ongoing projects as the leader of the Customer Database Marketing team. The
Customer Database Marketing team owns the end-to-end processing, management,
audience segmentation, and usage of data for marketing communications through
direct marketing emails and push notifications. These campaigns range from
product announcements to programs including trade in, back to school, and
holiday.

As the leader of the Customer Database Marketing group, you will oversee the
teams focused on Governance, Campaign Operations, Communication Systems, and
Data Management. You are also the champion for privacy and process improvements
relating to the maintenance and evolution of the database. This role is highly
cross functional and works with teams across Apple including WW Product
Marketing, Marketing Communications, AppleCare, Engineering, Legal, Privacy,
Compliance, Regulatory, Retail, IS&T, and Services.

Requirements

• 5+ years Direct Marketing experience, CRM, or equivalent in marketing campaigns
• Strong organizational and collaboration abilities
• Excellent forward-thinking capabilities, able to see beyond the current state, proactively identifying risks/opportunities
• Experience using enterprise-based tools such as email distribution systems
• Excellent program management skills, with ability to manage multiple initiatives simultaneously
• Experience managing a team

Nice To Haves

• Strong attention to detail with the ability to spot and proactively address risks, gaps, or breakdowns in communication
• Own new systems, providing updates on critical checkpoints and elevating risks to business partners and executive team
• Operate in highly cross-functional, fast-paced environments
• Ability to delegate while maintaining oversight over the outcome
• Flexibility to support off-business-hours work during critical launch windows or when issues arise
• Able to see across workflows, dependencies, and timelines to prevent issues before they occur
• Able to move seamlessly between a high-level view strategy and deep, execution-level detail
• Experience using AI to improve processes and reporting
• Bachelor’s degree preferred

Responsibilities

• Oversee the teams focused on Governance
• Oversee the teams focused on Campaign Operations
• Oversee the teams focused on Communication Systems
• Oversee the teams focused on Data Management
• Champion for privacy and process improvements relating to the maintenance and evolution of the database

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees