Manager, CRM Sales Systems

Pinnacle Live•Arlington Heights, IL

2d•$90,000 - $105,000

About The Position

The CRM Sales Systems Administrator serves as Pinnacle Live’s dedicated owner of the HubSpot CRM platform, responsible for system health, data integrity, user adoption, and the reporting infrastructure that enables leaders to drive performance and accountability across all venues. This role sits at the intersection of sales operations, marketing, and technology, serving as the single point of contact for all HubSpot needs across Venue Sales, Marketing, HCS, CX, and Tech. The Administrator translates business needs into platform solutions, ensures the system reflects how Pinnacle Live teams actually work, and proactively identifies and resolves gaps before they affect performance. This is a high-impact, cross-functional role requiring both technical CRM expertise and the ability to communicate clearly, prioritize effectively, and drive adoption across a distributed organization.

Requirements

Highly skilled communicator; exceptional interpersonal and relationship-building skills
Demonstrated proficiency with HubSpot CRM, including pipelines, workflows, properties, reporting, and user management
Experience building and maintaining reports and dashboards for sales or operations leadership
Strong organizational skills with the ability to manage a high volume of requests across multiple stakeholders and priorities
Ability to work independently in a cross-functional environment with minimal day-to-day oversight
Clear, professional written and verbal communication skills
Comfort working with distributed teams across multiple locations
Bachelor's degree or other commensurate work experience.
2+ years of hands-on CRM administration, HubSpot preferred, configuration, or power-user experience required. CRM admin experience in a multi-team or multi-location environment strongly preferred.
Experience building sales or marketing dashboards and interpreting CRM data to support leadership decision-making.
Familiarity with email marketing, lead nurturing, campaign tracking, and automation workflows within a CRM platform.
Experience in hospitality, events, or a multi-venue sales environment is a plus but not required. Ability to learn the business quickly is essential.

Nice To Haves

HubSpot certifications (HubSpot Marketing, Sales Hub, Operations Hub, or CRM Administration)
Experience in a CRM administration, marketing operations, or revenue operations role
Familiarity with lead lifecycle management, segmentation, and marketing automation
Experience in hospitality, events, or venue sales environments
Exposure to multi-pipeline CRM environments with varied user types and access levels
HubSpot certifications are a strong plus. Candidates without certifications but with demonstrated hands-on experience will be considered.

Responsibilities

Own and maintain HubSpot pipeline configuration, including deal stages, required fields, properties, and lifecycle stages across all venues and business lines (VS, HCS, Marketing)
Standardize pipeline structures to ensure consistent data capture and reporting accuracy across all teams
Manage all system settings, integrations, and data architecture in alignment with business priorities set by senior leadership
Serve as the primary approver and builder for cross-pipeline automations, ensuring changes do not impact unintended pipelines or teams
Design, build, and maintain role-level dashboards and reports that enable RSPs and RBPs to actively coach, escalate, and hold venue teams accountable
Develop regional and cross-venue reporting to support RBP oversight and leadership visibility
Build and maintain leadership-level KPI reporting tied to pipeline performance, adoption health, and revenue outcomes
Proactively identify reporting gaps and surface red flags, including stalled deals, missed follow-ups, and sales process breakdowns, to the appropriate leaders
Conduct routine audits of contact, deal, and company records to identify and resolve duplicates, missing data, and input inconsistencies
Define, document, and enforce data entry standards across all venues and pipelines
Monitor and maintain CRM data quality
Track platform usage by seller, venue, and region; proactively flag low adoption to RSPs and RBPs
Develop and maintain adoption reporting that gives leaders a clear, actionable view of HubSpot engagement across their teams
Partner with RSPs and RBPs to establish usage expectations by role and support accountability follow-through
Develop and deliver role-specific HubSpot training for new hires and existing users on an ongoing basis
Maintain and update training materials, onboarding guides, and reference documentation as the platform evolves
Identify and address adoption gaps through targeted reinforcement
Build a library of documented processes for recurring platform tasks and common request types
Manage user onboarding, permission assignments, and offboarding, staying ahead of changes through regular review of onboarding/offboarding reports
Serve as the single point of contact for all HubSpot requests across every team and business line
Own the request intake process: managing the queue, communicating timelines, and resolving requests within established SLAs
Prioritize requests based on business impact and urgency in coordination with leadership
Document all changes and maintain a visible backlog so stakeholders can track request status at any time
Own HubSpot-based marketing operations including lead routing, segmentation, list management, lifecycle stage definitions, and campaign tracking
Build and maintain automation workflows that support scalable demand generation, lead nurturing, and customer engagement
Collaborate with the Marketing team to ensure campaign performance is accurately tracked from lead to revenue within HubSpot
Provide reporting on marketing ROI, lead conversion, and channel effectiveness tied to pipeline outcomes
Perform other duties as assigned.