Manager, CRM Analytics

INNOCEAN•Huntington Beach, CA

6d•Onsite

About The Position

INNOCEAN USA, a full-service advertising agency best known for our work on Hyundai, is looking for a Manager, CRM Analytics to help lead our CRM team! The Manager, CRM Analytics is responsible for leading data-driven decision-making across marketing initiatives. This role sits at the intersection of data, technology, and strategy, transforming complex datasets into actionable insights that drive customer acquisition, engagement, and retention. The ideal candidate combines a strategic analytics mindset with strong technical expertise, capable of translating complex data into actionable insights that influence business outcomes.

Requirements

5–8+ years of experience in marketing analytics, digital analytics, data science, or a related field
Proficient in SQL and Python or other programming languages
Hands-on experience working within the Salesforce ecosystem, including Marketing Cloud, CDP, and/or CRM data
Strong understanding of marketing KPIs and measurement frameworks, including ROI, attribution, CAC, and LTV
Experience building dashboards and executive-ready reporting using Tableau, Power BI, or similar BI tools
Experience analyzing large, complex, multi-source datasets across CRM, web, and paid media channels
Experience designing and analyzing advanced analytics use cases, such as propensity modeling, incrementality testing, and performance forecasting
Proficiency in website analytics and data platforms, including GA4, Adobe Analytics, BigQuery, and Adobe Sensei
Working knowledge of ETL/ELT pipelines, data integration patterns, and structured data environments

Responsibilities

Translate business questions into analytical frameworks and actionable insights that influence marketing strategy
Demonstrates strong expertise in analytical methodologies, using advanced tools and techniques to approach data thoughtfully and transform complexity into clarity.
Serve as a strategic partner to Brand Management, Strategy, Creative, UX, and Technology teams by translating insights into guidance that drives smarter planning, more effective media, and stronger creative outcomes.
Champion the cause of effective marketing by leveraging data, advanced analytics, and performance measurement to uncover insights, challenge assumptions, and guide optimization across the full customer journey.
Develop and maintain dashboards, reports, and performance monitoring across CRM, digital, and media channels
Own and scale A/B and multivariate testing strategies across CRM and digital channels to measure incrementality, validate hypotheses, and drive continuous improvement.
Optimize marketing performance by identifying growth opportunities, diagnosing inefficiencies, and recommending actions that improve effectiveness across the customer journey.
Partner with cross-functional teams to denable customer-first measurement strategies, including identity resolution and cross-channel attribution
Partner with data engineering and Martech teams to improve data quality, accessibility, and integration
Define data requirements and ensure proper tracking/tagging across platforms
Contribute to building a single source of truth across marketing and customer data
Manage and mentor junior analysts, fostering a culture of analytical rigor and accountability
Act as a strategic partner to Marketing, CRM, Media, and Product teams
Present insights and recommendations to senior stakeholders and clients