Sr. Analyst, CRM Analytics

Five Below•Philadelphia, PA

About The Position

At Five Below, our growth is driven by associates who embrace our purpose: We know life is way better when you are free to Let Go & Have Fun in an amazing experience, filled with unlimited possibilities, priced so low, you can always say yes to the newest, coolest stuff! The company culture, known as The Five Below Way, emphasizes values and behaviors that each and every associate believes in, making it a place that can inspire with big ideas, super energy, passion, and the ability to make the workplace a WOWplace! Five Below is a leading growth retailer offering trend-right, extreme value, high-quality products loved by the kid and the kid in all of us. With most items priced between $1 and $5 and some extreme-value items priced beyond $5, Five Below makes it easy to say YES! to the newest, coolest stuff across awesome Five Below worlds: Candy, Style, Party, Room, Create, Tech, Sports, and New & Now. Founded in 2002 and headquartered in Philadelphia, Pennsylvania, Five Below today has over 1,900 stores in 46 states.

Requirements

3-5 years of experience in CRM analytics, marketing analytics, or customer insights—preferably in omnichannel retail
Strong SQL skills and experience working with transactional, customer, and campaign data
Ability to tell a compelling story with data and influence marketing decisions
Experience with retail CRM platforms (Blueshift, Marketo, etc.)
Familiarity with CDPs and analytics tools (Power BI, GA4, Amplitude)
Understanding of store + ecommerce dynamics, and retail seasonality
Experience measuring online-to-offline or offline-to-online impact

Responsibilities

Measure and optimize CRM campaigns across email, push, app, and SMS communications
Partner with CRM marketers to test messaging, cadence, offers, and channel mix
Analyze customer behavior across store and digital touchpoints with particular focus on CRM analytics and its impact on repeat purchase rate and engagement
Analyze CRM marketing program performance, including enrollment, engagement, and incremental value
Build dashboards that connect CRM performance to omnichannel outcomes (store sales, online revenue, repeat rate)
Identify omnichannel shopping patterns (online-to-store, store-to-online, BOPIS, etc.) and lifecycle signals
Develop customer segments that reflect how customers actually shop across channels
Evaluate performance of omnichannel initiatives such as store events, promotions, new product drops, and seasonal moments
Support data-driven personalization using in-store purchase history, ecommerce behavior, and engagement signals
Translate insights into clear recommendations for marketing and executive leadership

Benefits

Explore our benefits site to discover all the perks and support we offer! From health coverage to financial and personal wellness, we've got you covered—check it out today!

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