Manager, Creator Marketing

Daniel J. Edelman•New York, NY

About The Position

The Manager, Creator Marketing executes creator campaigns in health and financial services across a range of clients. The role owns creator partnerships from strategy and outreach through contracting, briefing, and performance analysis, balancing operational precision with creative, culturally relevant campaign development. It works across brand partnerships, digital culture, and content strategy to connect meaningfully with patients, healthcare providers, and other key stakeholders. The position collaborates with brand strategy, paid media, creative, and business affairs teams, and manages medical, legal, and regulatory reviews for creator content. It also maintains relationships across the creator ecosystem and mentors junior team members. The stated salary range is $60,000–$80,000 per year. Other rewards may include annual bonuses, paid time off, and region-specific benefits.

Requirements

At least 3 years of experience in influencer or creator marketing, talent management, or branded content; agency experience is preferred.
Bachelor’s degree or equivalent work experience.
Strong negotiation and vetting skills, with experience working directly with creators, agents, and managers.
Exceptional project management abilities and capacity to manage multiple campaigns and stakeholders simultaneously.
Understanding of FTC guidelines and legal considerations for paid partnerships.
Highly organized and able to multitask in a fast-paced environment.
Experience leveraging data to optimize content, inform strategic pivots, and drive measurable results.

Nice To Haves

A proven track record managing large creator campaigns end-to-end, including sourcing, negotiating, contracting, and performance reporting.
Knowledge of the creator landscape across TikTok, Instagram, YouTube, and emerging platforms.
Experience in regulated industries; health and financial services experience is preferred.
Experience with medical, legal, and regulatory affairs, creator vetting, or financial services.
Passion for pop culture, digital trends, and emerging voices in the creator economy.
Experience ideating and executing creator-led events.
Experience using creator data platforms such as CreatorIQ or Traackr.
Interest in creating workflow efficiencies through AI integration; experience with tools such as ChatGPT and Copilot is not a prerequisite.

Responsibilities

Own end-to-end creator marketing campaign execution, from outreach and vetting through contracting, briefing, and performance analysis, with little oversight.
Communicate with creators, talent managers, and agents to ensure timely deliverables and alignment with brand goals.
Co-develop and implement strategies aligned with client KPIs, target audience insights, and platform trends.
Create creator briefs and host briefing calls, clearly communicating campaign deliverables, timelines, and messaging guidelines.
Negotiate competitive talent rates and contract terms, balancing value with client budgets and ROI goals, with assistance from business affairs.
Collaborate with brand strategy, paid media, and creative teams to integrate creators into broader marketing initiatives.
Monitor creator trends, cultural moments, and platform innovations to identify partnership opportunities.
Manage medical, legal, and regulatory review processes for creator content partnerships.
Develop and maintain relationships with creators, managers, and talent agents across all tiers.
Mentor junior team members and provide oversight and training on influencer marketing execution.