Manager, Corporate Social

Lowe's Companies, Inc.•Mooresville, NC

4d•Onsite

About The Position

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration. Owns Lowe's LinkedIn presence end-to-end, including strategy, editorial planning, content development, publishing, community management, governance, and performance optimization. Leads corporate storytelling across Lowe's social ecosystem, ensuring corporate, community, foundation, employer brand, and executive narratives are effectively integrated across appropriate Lowe's social channels. Serves as the primary social media lead for enterprise storytelling initiatives, translating business priorities into social-first narratives that strengthen Lowe's reputation and visibility. Identifies and activates real-time storytelling opportunities tied to business milestones, cultural moments, executive visibility, community impact, and reputational considerations. Owns strategy, governance, and evolution of Lowe's Employee Ambassador Program. Develops scalable frameworks that enable associates to amplify corporate, community, foundation, culture, recruiting, and business stories through authentic employee advocacy. Partners with Talent Acquisition, Human Resources, Communications, and Brand Marketing teams to align ambassador content and participation with enterprise priorities. Establishes content planning, participation guidelines, governance standards, and measurement frameworks for employee advocacy efforts. Evaluates program effectiveness through participation, engagement, amplification, and business impact metrics while identifying opportunities for growth and scale. Leads, coaches, and develops a growing Corporate Social team, fostering capabilities across LinkedIn, corporate storytelling, executive social support, and employee advocacy. Monitors performance, audience insights, and social trends to optimize strategy and identify new opportunities for enterprise storytelling and employee-powered amplification.

Requirements

Bachelor’s degree Business, Marketing, Communications or a related field or equivalent years of experience in lieu of education requirement, if applicable
Proven experience owning and managing a brand or corporate LinkedIn presence, including content strategy, editorial planning, and performance optimization
Experience developing and operationalizing corporate or enterprise-level narratives across social
Strong experience partnering cross-functionally with Communications, Public Relations, Brand Marketing, and/or executive stakeholders to align messaging and storytelling
Demonstrated ability to manage content calendars and drive alignment across multiple stakeholders, priorities, and business functions
Experience creating or overseeing platform native content that supports brand reputation, employer brand, or corporate communications objectives
Familiarity with executive and/or employee advocacy programs, with experience supporting (but not necessarily owning) executive social presence
Experience working in a fast-paced, highly matrixed organization with multiple stakeholders and approval layers

Responsibilities

Owns Lowe's LinkedIn presence end-to-end, including strategy, editorial planning, content development, publishing, community management, governance, and performance optimization.
Leads corporate storytelling across Lowe's social ecosystem, ensuring corporate, community, foundation, employer brand, and executive narratives are effectively integrated across appropriate Lowe's social channels.
Serves as the primary social media lead for enterprise storytelling initiatives, translating business priorities into social-first narratives that strengthen Lowe's reputation and visibility.
Identifies and activates real-time storytelling opportunities tied to business milestones, cultural moments, executive visibility, community impact, and reputational considerations.
Owns strategy, governance, and evolution of Lowe's Employee Ambassador Program.
Develops scalable frameworks that enable associates to amplify corporate, community, foundation, culture, recruiting, and business stories through authentic employee advocacy.
Partners with Talent Acquisition, Human Resources, Communications, and Brand Marketing teams to align ambassador content and participation with enterprise priorities.
Establishes content planning, participation guidelines, governance standards, and measurement frameworks for employee advocacy efforts.
Evaluates program effectiveness through participation, engagement, amplification, and business impact metrics while identifying opportunities for growth and scale.
Leads, coaches, and develops a growing Corporate Social team, fostering capabilities across LinkedIn, corporate storytelling, executive social support, and employee advocacy.
Monitors performance, audience insights, and social trends to optimize strategy and identify new opportunities for enterprise storytelling and employee-powered amplification.