Manager, Content & Brand Experience

Metagenics•Jersey City, NJ

1d•Hybrid

About The Position

Metagenics believes in helping people live happier, healthier lives by realizing their genetic potential. It’s why, when we defined Metagenics’ Mission, Values, and Vision, we started with our company’s own DNA. United by purpose and core values (Integrity, Authenticity, Respect, Diversity & Inclusion and Healthy & Happiness) the Metagenics’ team is dedicated to providing effective nutritional products and solutions, for healthcare professionals. People Culture First We believe the way we do business is as important as the business we do; that a company in the nourishment business should nourish its people, too. So, we incorporated healthy, sustainable care into every dimension of our culture. Our diverse and expansive team are a prime example of the power of a people-first approach. We know first-hand, when an organization prioritizes internal growth and fosters empathy, its people come together to set an example of what the world can become. The ideal candidate has experience in a brand or agency environment that values bold thinking and originality, understands the role creativity plays in building modern brands, and thrives in collaborative, fast-moving teams.

Requirements

8-10 years' experience in Social Media, Influencer Relations and Paid Media experience for a consumer brand (in-house or agency) – ideally in the wellness space
Ability to work cross-functionally and develop big picture strategy to grow the Metagenics brand love. Complex role at the intersection of Integrated Marketing Communications, Marketing/Digital Marketing, Customer Marketing, E-commerce and Agency Partners
Ability to be resourceful and scrappy while working within brand guidelines to produce high quality in-house content
Expert in social and digital landscape
Ability to effectively work in a matrixed environment – Brand, Digital, Global Marketing
Creative skills to develop new content & out-of-the-box thinking a must
Ability to manage multiple vendors and work with business partners on new innovations as well as best practices
Strong analytics skills.

Nice To Haves

Experience in photography and editing a plus
Experience with tools like NetBase, Rival IQ, SproutSocial, SemRush and Aspire, is a plus

Responsibilities

Manage multiple influencer relationships and campaigns across both categories – casting, content review, maintaining budget, creator boosting and usage
Oversee & give input on Influencer strategy, 360 moments, timelines and boost paid and organic influencer strategy in social channels
Exhibit expertise in social trends and the online supplement landscape to ensure we’re leveraging top creators in a timely and on-trend way
Develop socially-driven programs in collaboration with HCP Marketing experts to drive awareness and sales lift conversion
Help develop strategy for new and emerging platforms (TikTok Shop, Affiliates, etc.)
Develop strategies to breakthrough and compete in the wellness social landscape
Manage ongoing relationships with key post-production partners to edit, iterate and optimize creative for use in media
Storyboard and propose cutdowns of influencer content for use in paid media on Meta, YouTube programmatic and other placements as necessary
Own recommendations and asset tracking documentation for overall paid content strategy – boosting, cutdown, content swaps – and ensure alignment from marketing
Track influencer and branded assets for use in paid media
Review paid media reporting and make recommendations on content optimizations based on performance
Ensure strategy, content creation and community management are constantly reviewed based on findings
Set social KPI’s for Influencer campaigns and track through execution with detailed recaps
Thoroughly understand ever-evolving social metrics and liaise with global team on best practices and benchmark
Manage social budget for your campaigns and ensure we optimize and spend wisely (bring in new partners as necessary) & find efficiencies based on business priorities
Work effectively with cross-functional teams (including but not limited to Paid Media, PR, Digital, Customer Marketing) to stay aligned on content output for activations
Partner with marketing and cross-function partners on content production/shoots as needed
Manage social listening requests from Marketing and executive team to give insight on launches and potential new product trends
Maintain overarching familiarity with all campaigns in order to ensure diversity of creators across all activations
Identify and implement test & learn social opportunities
Develop and share trending content reports with the team

Benefits

Medical, dental, vision
Annual employer HSA (Health Savings Account) funding for eligible employees who elect an HSA medical plan
STD, LTD, Basic Life AD&D coverage
401k + employer matching
Vacation and Sick Time
2 Volunteer Days off per year
Emergency evacuation time off
11 paid company holidays
1 Floating holiday to celebrate your birthday or important religious/holiday to you
Quarterly product allowance to use towards your favorite Metagenics products!
Product discount
Peer to peer recognition programs & more!