Manager, Consumer Connections - Chicago or NYC

Suntory Global Spirits • Chicago, IL

13d • $100,000 - $125,000

About The Position

The Manager, Consumer Connections develops and executes integrated marketing programs that drive brand growth through culture, creativity, media, and consumer engagement. As the Consumer Connections lead for assigned brands, the role partners with Brand, Insights, Commercial, Global Marketing, and agency teams to bring integrated marketing plans to life across paid, owned, earned, and shared channels. With an initial focus on Maker's Mark, the position emphasizes paid media, influencer marketing, and collaboration with Global Brand Marketing to activate global brand platforms in the U.S. market. The role combines strategic partnership with hands-on execution, translating brand strategy into actionable plans and ensuring programs are delivered effectively.

Requirements

• At least 5 years of experience in integrated marketing, media, brand marketing, digital marketing, consumer engagement, or related disciplines.
• Experience developing and executing integrated marketing programs across paid media, social media, creator and influencer marketing, partnerships, content, CRM, commerce, and owned channels.
• Experience managing agencies and cross-functional partners.
• Strong understanding of audience strategy, media planning, measurement, and performance optimization.
• Strong project leadership and organizational skills, including the ability to manage multiple priorities and stakeholders.
• Ability to translate strategic direction into actionable plans and lead cross-functional execution.
• Ability to work independently, navigate ambiguity, and drive progress.
• Collaborative, resourceful, and solutions-oriented approach.
• Curiosity, adaptability, and comfort working in fast-paced environments while embracing continuous learning, innovation, and change.

Responsibilities

• Serve as the Consumer Connections lead for assigned brands, partnering with Brand, Insights, Commercial, Global Marketing, and agency teams.
• Develop integrated marketing plans that align with business objectives and brand priorities.
• Translate consumer insights, audience intelligence, and cultural trends into actionable marketing plans.
• Contribute to annual planning, quarterly programming, and strategic growth initiatives.
• Lead integrated planning and execution across paid media, social media, creators and influencers, partnerships, content, CRM, commerce, and digital experiences.
• Partner with media, creative, and influencer agencies to translate strategy into activation plans and high-quality execution.
• Collaborate with Brand and Global Marketing teams to adapt and activate global brand platforms and creative assets for U.S. audiences and channels.
• Manage cross-functional timelines, priorities, and dependencies to ensure work is delivered on time and to a high standard.
• Ensure programs are connected across channels and supported by clear briefs, objectives, and success metrics.
• Monitor program performance and identify opportunities to improve effectiveness through data, insights, and testing.
• Drive continuous improvement through ongoing optimization, performance reviews, and learning agendas.
• Partner with media, analytics, and agency teams to evaluate campaign performance and recommend improvements.
• Support measurement frameworks, experimentation, and reporting that connect marketing performance to business outcomes.
• Lead day-to-day cross-functional collaboration and agency partnerships to ensure high-quality execution and delivery.
• Demonstrate ownership, sound judgment, and proactive problem-solving to navigate challenges and keep initiatives moving forward.
• Contribute to Consumer Connections capability building by sharing best practices, learnings, and new approaches across the portfolio.
• Champion simplified ways of working that improve speed, quality, and organizational effectiveness.

Benefits

• Annual bonus
• 401K match
• Profit sharing
• Medical benefits
• Wellness benefits
• Relocation, immigration, and/or tax compliance assistance may be offered to successful candidates depending on role requirements and company guidelines.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed