Manager, Competitive Intelligence & Strategic Analytics

Scotts Miracle-Gro•Marysville, OH

About The Position

The Manager of Competitive Intelligence & Strategic Analytics will be the architect of a new era of insights at Scotts Miracle-Gro (SMG). This is a high-visibility role designed to evolve the competitive function from a reactive data utility into a strategic navigator. You will be responsible for building a “single source of truth” for category data, identifying “win now” market opportunities, and forecasting the consumer landscape. This role is built for a visionary leader who uses advanced analytics to drive enterprise-wide strategy.

Requirements

Advanced proficiency in SQL, Tableau, Snowflake, Databricks to manage the strategic data foundation.
Extensive experience with CPG syndicated data (e.g., Nielsen, IRI/Circana, NPD, Yipit, Numerator) and advanced Power Pivot/Excel modeling.
Proven ability to triangulate granular data (e.g. Yipit-to-internal share) into high-stakes business recommendations.
Deep understanding of both the traditional brick & mortar as well as ecommerce shopping landscapes.

Nice To Haves

A natural drive to move beyond "hindsight" to uncover hidden market opportunities and future threats.
The ability to maintain accuracy and speed while balancing long-term strategic projects with critical tactical needs.
Exceptional ability to map complex data insights directly back to brand strategy and executive-level decision-making.

Responsibilities

Transition the organization from high-volume tactical reporting to a forward-thinking strategic partner for the Leadership Team.
Develop frameworks for monitoring long-term consumer/category shifts (e.g., ESG, urbanization, etc) and monitor competitor activity.
Connect dots across disparate data sets to uncover "what’s next", influencing the innovation pipeline and long-term planning.
Analyze segment and regional share shifts to identify immediate “win now” opportunities across brands and retailers.
Move beyond “what happened” to model the predictive financial impacts of market shifts.
Provide deep-dive intelligence on competitor promotional shifts, price point changes, and private label encroachment to protect SMG’s market leadership.
Architect the logic between third-party data providers (e.g., Yipit, Nielsen/Circana) and internal environments like Databricks.
Lead the migration of ad-hoc requests to automated, “executive ready” dashboards, freeing the team to focus on high-value foresight.
Establish data governance standards to ensure the competitive ecosystem provides “executive ready” accuracy.