Manager, Community & Social Content - Hearthstone | Irvine, CA

Blizzard Entertainment • Irvine, CA

3d • $79,360 - $146,816 • Hybrid

About The Position

Blizzard Entertainment is looking for a strategic, player-obsessed leader to oversee our global Community Development, Social Strategy, and Owned Channel ecosystem. This role is responsible for building meaningful relationships with millions of players while shaping how Blizzard engages fans every day through community programs, social content, and platform strategy. Reporting into Hearthstone Marketing Leadership, this role leads a team of Community and Social professionals responsible for community engagement, social content strategy, channel management, player communications, and creator programs. Working closely with Game Teams, Product PR, Regional Marketing, Analytics, and Customer Support, this leader ensures player insights influence business decisions while Blizzard's social presence remains authentic, culturally relevant, and community-first. The ideal candidate combines exceptional people leadership with deep expertise across live-service marketing, community development, social publishing, content strategy, and digital engagement. They understand that world-class communities are built through consistent storytelling, meaningful conversations, and genuine player advocacy. This role is anticipated to be a hybrid work position, with some work on-site and some work-from-home. The potential home studio for this position is Irvine, CA.

Requirements

• A minimum of 8+ years of experience building communities and collaborating with cross functional teams in initiatives.
• Familiarity with Hearthstone through the understanding of game mechanics, community channels, and content creators.
• An understanding of the mobile and CCG gaming market and trends, with the ability to identify and develop new community growth opportunities
• A strong understanding of what communities look for and where they talk and interact with others
• In-depth knowledge of current community and content distribution channels, and the role they play in community and publishing strategy
• Highly organized, proactive self-starter, with demonstrated ability to plan and self-manage concurrent content pipelines and programs
• Ability to think on your feet, multi-task like a champ, and think both strategically and creatively
• Experience working with 3rd party gaming communities and content creators

Responsibilities

• Define and execute Hearthstone's global community, social, and player engagement strategy across owned platforms and channels.
• Build, mentor, and lead a high-performing team of Community Managers, Social Managers, and Content Specialists while establishing scalable processes and best practices.
• Oversee Hearthstone's global social ecosystem, including channel strategy, editorial planning, platform growth, community engagement, moderation, and social-first content.
• Lead player sentiment, community intelligence, and social listening programs, transforming player insights into actionable recommendations for marketing and game development.
• Develop and grow ambassador, creator, fan community, volunteer, and player advocacy programs that strengthen engagement, trust, and long-term loyalty.
• Partner closely with Game Teams, Marketing, PR, CRM, Customer Support, Live Operations, Analytics, Creator, and Regional teams to deliver a unified player experience across launches and live-service initiatives.
• Develop player engagement strategies for product launches, live-service beats, esports, BlizzCon, and other online and in-person community experiences.
• Define KPIs, leverage analytics and social listening, and continuously optimize community health, content performance, engagement, and business impact through data-driven decision making.

Benefits

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance
• 401(k) with Company match, tuition reimbursement, charitable donation matching
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others
• Relocation assistance

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed