Content & Social Manager

Flip • New York, NY

18h • $95,000 - $125,000 • Onsite

About The Position

Flip is seeking a Content & Social Manager to drive interest, connections, and engagement on LinkedIn, key industry outlets, and other social channels. This role will own the planning, budget, and execution for all of Flip’s paid marketing, ensuring every dollar is planned, tracked, and optimized. The manager will create, manage, and execute Flip's LinkedIn presence and paid marketing strategy, working closely with the Communications Marketing Manager on messaging. Responsibilities include interviewing clients, turning data into compelling stories and case studies, creating content for website redesigns, supporting events, and collaborating with various marketing team members.

Requirements

• 3+ years of experience in B2B social media and content marketing, managing paid budgets typical of a startup.
• Proven hands-on experience running and optimizing paid LinkedIn campaigns — budget management, targeting, creative testing, and reporting.
• Hands-on experience managing AEO and SEO, including website content optimization and Hubspot.
• Experience organizing and managing events, including trade shows and client events.
• Comfortable creating simple visuals in Adobe Creative Suite or Canva.
• Strong writing and storytelling skills, able to shape technical or business impact into a compelling narrative.
• Hyper-organized and producer-like, able to build project plans, budgets, and processes/workflows.
• Works quickly, can-do attitude and puts ego aside.
• Eager to use AI tools to complement creativity.
• A genuine interest in people, creativity, and storytelling.
• Understands what it's like to work at a startup, with the drive to build and refine processes that don't yet exist.

Responsibilities

• Manage LinkedIn day to day as the primary channel for reaching, engaging, and growing the B2B audience and for attracting talent.
• Develop and execute the LinkedIn plan, including paid budget pacing, calendar, content creation, posting, engagement, creative testing, and reporting.
• Own planning, tracking, and reporting for Flip's overall paid marketing budget, ensuring intentional allocation and optimization based on performance.
• Manage paid, earned, and organic reach to partner/industry publications, working with the PR firm and Growth Marketing Manager to build awareness, increase SEO/AEO, and generate leads.
• Coordinate and conduct client interviews to demonstrate Flip's impact on client businesses.
• Write case studies and share them across LinkedIn and partner channels.
• Repurpose video case studies into written formats, social posts, and presentation slides.
• Publish consistently across LinkedIn and the website, adapting content for each platform.
• Write website content for the upcoming redesign, including page copy, product messaging, and case study integration.
• Work with marketing, sales, and customer support to capture authentic stories and surface content opportunities.
• Create content about Flip events, initiatives, and insights for the website, CRM, presentations, and social channels.
• Test new formats, trends, and ideas to keep content fresh.
• Help with simple visual design when needed.
• Support events and other marketing projects, including swag and client gifting.

Benefits

• Comprehensive healthcare
• Unlimited vacation
• Mandatory half week for everyone over July 4th
• Full week off at the end of the year
• Equity, in accordance with company policy, and subject to board approval

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed