19701-Manager, Communications Design

Adelphi Group•Boston, MA
•$80,000 - $90,000•Hybrid

About The Position

The Manager, Communications Design manages the production and application of accurate, insightful consumer, cultural, media, and market intelligence to support impactful communications and media plans. Under the direction of an Associate Director or Director, the manager applies strategic design imperatives (Strategy On A Page, or SOAP) and communications ideas to identify and prioritize communications channels using relevant data and intelligence. The manager leads preparation of communications/media plan flowcharts using MediaTools or Lumina and ensures plans are based on sound, data-rich fundamentals. Working with partnerships, media publishers, distributors, suppliers, and the communications design team, the manager ensures the accuracy of information used to develop the plan. The role also includes developing junior talent and teaching media-planning fundamentals to internal teams and clients.

Requirements

  • Experience in an integrated planning role in media, publishing/vendor, or a communications discipline.
  • Media-planning skills sufficient to teach junior team members.
  • Ability to delegate, develop, and oversee direct reports.
  • Excellent written, verbal, communication, and presentation skills.
  • PC proficiency and solid working knowledge of Microsoft Office, including Word, Excel, and PowerPoint.

Nice To Haves

  • Four or more years of relevant experience, including one or more years managing or developing staff.
  • Category or audience experience relevant to the assignment.
  • Strong time-management and organizational skills.
  • Proven problem-solving ability.

Responsibilities

  • Create accurate, substantiated, detailed media plans and planning scenarios.
  • Deliver day-to-day team requests accurately and on time, maintaining organized call reports and timely follow-through.
  • Organize and develop client-facing category, culture, and competitive tracking documents.
  • Work with the Associate Director and Partnerships team to develop RFPs and brief internal partnership/SBU teams and external partners.
  • Manage team output and flowchart development, ensuring plans are accurately produced within Ripple, MediaTools, or Lumina to address reach, frequency, and business goals.
  • Lead the production of audience and communications data and intelligence using relevant tools and techniques.
  • Contribute to ideation sessions with the Strategy team and relevant SBU to generate creative and compelling connections ideas.
  • Deliver client and internal team requests accurately and on time.
  • Maintain impactful media plans and oversee brand media plans, financials, ATBs, and billing documentation for internal use and the client.
  • Lead internal, client, and partner-agency status calls and updates; coordinate call reports and ensure follow-ups are documented and completed on time.
  • Digest client goals and targets and compile planning inputs, including competitive reporting, syndicated audience research, landscape trends, and campaign learnings.
  • Develop junior talent and teach media-planning fundamentals to internal teams and clients.
  • Delegate work, develop staff, and oversee direct reports.
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