Directeur(trice), Commercialisation | Manager, Commercialization

Keurig Dr Pepper•Montreal, QC

7d•CA$95,300 - CA$110,000

About The Position

The Manager, Commercialization supports the Away From Home Commercial groups (Marketing, Sales, Brand, RGM, and customer-facing teams) in framing the vision and commercial strategies to drive sales growth and enhance the visibility of our Hot Brands wherever Canadians consume beverages outside of their homes. This person oversees all marketing initiatives for the Keurig Authorized Distributors (KAD) channels while identifying growth opportunities within our portfolio of products & services and translating brand strategies into profitable successful execution in the B2B world. This position requires a self-driven individual with excellent communication skills, both written and verbal, exceptional organizational and project management skills, and the ability to thrive and adapt with the highest level of efficiencies and autonomy in a fast-paced environment. This key player must demonstrate leadership and be able to generate engagement and trust with various internal and external cross-functional teams and stakeholders while acting as a strategic collaborator with our US counterparts. This person will report into the Senior Director, AFH Canada & OCS USA Sales.

Requirements

Bachelor’s degree in marketing or business administration.
8 to 10 years of relevant experience in B2B marketing or CPG commercialization.
Good knowledge and understanding of the commercial distribution industry.
Experience in planning, executing and evaluating promotional activities.
Experience with launching products with success and navigating stage gate process.
Experience in working as part of a cross-functional team and with creative & digital agencies.
Experience with managing a team or coaching collaborators in reaching business objectives.
In-depth knowledge of Microsoft Office software (Word, Excel and PowerPoint).
Bilingual: French (High writing proficiency) & English (Written & spoken).

Nice To Haves

Great leadership with ability to generate trust with leaders & direct reports, to mobilize cross-functional teams and to drive engagement with stakeholders across multiple levels and functions of an organization to drive results.
Strong project management, time management and organizational skills to lead complex processes.
Excellent communication and presentation skills.
Passion for executing with excellence; results-oriented.
Strategic thinking and ease to generate insights based on data.
Capacity to build recommendations and to be comfortable taking decisions with calculated risks.
Self-motivated and detail-oriented with the ability to perform well in a fast-paced and changing environment.

Responsibilities

Lead the strategic planning and deployment of the complete KAD annual marketing & commercial strategies, including promotions, product introduction and on-premises brand activation plans in collaboration with Sales, External Brokers’, Omni, Brand, RGM and the leadership teams to support commercial priorities
Lead commercialization materials, programs, customer-facing tools, and go-to-market development.
Manage budget planning, spend tracking, forecasting, and financial governance across all commercial marketing activities.
Guide a dedicated innovation committee in framing the 3-year strategic pipeline priorities for commercial brewers & accessories and the AFH portfolio of Hot brands that aligns with US counterpart’s roadmap, Canadian Brand Team’s objectives, and the specific needs of our Distributors and their business customers.
Work closely with the Innovation and cross-functional teams through the stage gate processes and own the successful channel launches supported by the right tools, assets, programs, and sales enablement materials.
Develop periodic/quarterly promotional strategies and pay for performance programs that meet evolving financial and commercial requirements in strong collaboration with Sales, RGM, Finance, Operations and Supply Chain.
Amplify KDP as a leading beverage provider on the Canadian commercial market, driving awareness and adoption of Keurig Commercial solutions within businesses’ environments by managing tradeshows, in-trade content creation, business development tools, commercial communication tactics, etc.
Lead the strategic planning and deployment of the complete KAD digital ecosystem, including websites, portals, ordering platforms, ecommerce activation, paid search, digital shelf, and content strategies.
Manage, report on KPI and drive with vision the evolution of the AFH digital ecosystem, including the commercial.keurig.ca website, the KAD Partner Insider Portal, the commercial ordering platform and other related digital solutions through various features enhancement, updates, content creation, campaigns and marketing tactics to increase traffic & transactions, including paid search, web banners, organic search, email marketing, social media amplification & other initiatives.
Approve all KAD customer-facing messaging in compliance with brand guidelines and regulatory requirements.
Manage agencies, designers, production partners, and briefing processes while defining scope of work, budgets, timelines, and deliverables.
Partner across Sales, Brand Marketing, RGM, Finance, Supply Chain, Operations, Omni, Business Intelligence, and leadership teams to ensure aligned execution and commercial success and to analyze insights, evaluate program performance, identify market trends, and recommend optimizations.
Oversee the execution of customer-specific marketing initiatives, including promotions, sales events, digital shelf, paid search and other ecommerce efforts on some of our larger KAD distributors’ platforms, while tracking spend and supporting budget forecasting according to commercial playbooks and priorities.