Manager, Commercial Planning & Strategy

Coke Florida Careers•Tampa, FL

3d•Onsite

About The Position

Coca-Cola Beverages Florida is seeking a Commercial Planning & Strategy Manager to work from its Tampa headquarters. The role leads the development and execution of commercial plans intended to drive volume, revenue, and marketplace growth. It serves as a key liaison among Sales, Marketing, Finance, and Field Operations, translating strategic objectives and market insights into commercial strategies, product-launch support, and execution of business initiatives across sales channels. The manager leads commercial planning processes and cross-functional collaboration, develops plans and execution materials, evaluates program performance, supports commercial investment stewardship, and coordinates regional Sales Rallies. The position also works with franchise partners, leadership, and other Coca-Cola and bottler counterparts to align commercial priorities and support product availability and forecasting. Employment with Coke Florida is at-will. The employee must be able to perform the essential functions of the position satisfactorily; reasonable accommodations may be made for qualified individuals with disabilities, absent undue hardship. Coke Florida is an Equal Opportunity Employer.

Requirements

Bachelor’s degree in business administration, Marketing, Finance, or a related field.
5–7 years of progressive experience in commercial planning, key account management, category management, or trade marketing within the beverage CPG industry or a related industry.
Proven track record of developing and implementing successful programs that have driven tangible business results.
Ability to manage multiple projects concurrently, prioritize effectively, and thrive in a fast-paced, results-driven environment.
Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
Strategic thinking and strong analytical and quantitative skills, including the ability to interpret complex data, identify insights, and develop actionable recommendations.

Nice To Haves

Experience with syndicated data such as Nielsen or IRI and/or CRM systems such as Salesforce.
Experience within the beverage or consumer packaged goods industry, or the Coca-Cola Bottling System.
Knowledge of commercial planning, key account management, category management, trade marketing, or revenue growth management principles.
Experience supporting product commercialization and go-to-market initiatives.

Responsibilities

Lead Coke Florida’s Trimester Commercial Planning process, monthly Priority Execution calls, and development of annual and long-range commercial plans with leadership.
Integrate GOAT Pillars, innovation, brand-acceleration initiatives, and local asset inventory into Coke Florida annual plans.
Collaborate with franchise partners and leadership to localize national initiatives for Coke Florida’s annual marketing calendar and execution plans.
Partner with Shopper Marketing, CRM, PGM, Sales, and Field Operations teams to develop and execute commercial programs.
Use syndicated data, consumer insights, and internal performance metrics to identify growth opportunities, evaluate program effectiveness, and support business decisions.
Develop product-launch planning and commercialization efforts, coordinating timelines, messaging, and execution plans.
Develop and maintain the commercial calendar, aligning commercial priorities, POS, innovation, regional initiatives, and growth corridors.
Lead cross-functional teams and influence stakeholders across Commercial, Sales, Marketing, Finance, and Operations to align and execute strategic priorities.
Build operating plans and communication materials for Customer Account Managers and Field Sales teams.
Partner with Product Lifecycle Management teams to support product availability and forecasting.
Monitor program performance and recommend investments to improve commercial effectiveness and business results.
Build operating decks for Customer Account Managers and Field Sales to support commercial-plan execution across On-Premise, Off-Premise, Convenience, and E-commerce channels.
Coordinate and lead regional Sales Rallies at distribution centers to communicate commercial updates and educate field teams about upcoming trimester plans and initiatives.
Support budget planning, tracking, and stewardship of commercial marketing investments.
Serve as a cross-functional resource and central point of contact for commercial planning, fostering alignment and communication among Commercial, Sales, Marketing, Finance, Field Sales Operations, and other NAOU and bottler counterparts.