Manager, Commercial Planning & Strategy

Coca Cola Beverages Florida•Tampa, FL

2d•Onsite

About The Position

Coke Florida is seeking a Commercial Planning & Strategy Manager based at its Tampa headquarters. The manager leads the development and execution of commercial plans intended to drive volume, revenue, and marketplace growth. Serving as a liaison across Sales, Marketing, Finance, and Field Operations, the role translates strategic objectives and market insights into commercial strategies, supports product launches, and helps ensure successful execution of key initiatives across sales channels. The position leads commercial planning processes, develops annual and long-range plans with leadership, and coordinates the commercial calendar, product launches, and commercialization efforts. It uses syndicated data, consumer insights, and internal performance metrics to identify opportunities and evaluate programs. The manager also builds operating plans and materials for customer account managers and field sales teams, monitors program performance, supports commercial marketing budget stewardship, and coordinates regional sales rallies.

Requirements

Bachelor’s degree in business administration, Marketing, Finance, or a related field.
5–7 years of progressive experience in commercial planning, key account management, category management, or trade marketing within the beverage CPG or a related industry.
Proven track record of developing and implementing successful programs that have driven tangible business results.
Ability to manage multiple projects concurrently, prioritize effectively, and thrive in a fast-paced, results-driven environment.
Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
Strategic thinking and strong analytical and quantitative skills, including the ability to interpret complex data, identify insights, and develop actionable recommendations.

Nice To Haves

Experience with syndicated data such as Nielsen or IRI and/or CRM systems such as Salesforce.
Experience in the beverage, consumer packaged goods (CPG), or Coca-Cola Bottling System.
Knowledge of commercial planning, key account management, category management, trade marketing, or revenue growth management principles.
Experience supporting product commercialization and go-to-market initiatives.

Responsibilities

Lead Coke Florida’s trimester commercial planning process, monthly Priority Execution calls, and development of annual and long-range commercial plans with leadership.
Integrate GOAT Pillars (Coca-Cola’s Big Bets), innovation, brand acceleration initiatives, and local asset inventory into annual plans.
Collaborate with franchise partners and leadership to localize national initiatives for Coke Florida’s annual marketing calendar and execution plans.
Partner with Shopper Marketing, CRM, Product Growth Management, Sales, and Field Operations teams to develop and execute commercial programs.
Use syndicated data, consumer insights, and internal performance metrics to identify growth opportunities, evaluate program effectiveness, and support business decisions.
Develop product launch plans and commercialization efforts by coordinating timelines, messaging, and execution plans.
Develop and maintain the commercial calendar, aligning commercial priorities, POS, innovation, regional initiatives, and growth corridors.
Lead cross-functional teams and influence stakeholders across Commercial, Sales, Marketing, Finance, and Operations to align and execute strategic priorities.
Build operating plans and communications materials to support execution by Customer Account Managers and Field Sales teams.
Partner with Product Lifecycle Management teams to support product availability and forecasting.
Monitor program performance and recommend investments to improve commercial effectiveness and business results.
Build operating decks for Customer Account Managers and Field Sales to support commercial plan execution across On-Premise, Off-Premise, Convenience, and E-commerce channels.
Coordinate and lead regional Sales Rallies at distribution centers to communicate commercial updates and educate field teams about upcoming trimester plans and initiatives.
Support budget planning, tracking, and stewardship of commercial marketing investments.
Serve as a cross-functional resource and central point of contact for commercial planning, fostering alignment and communication among Commercial, Sales, Marketing, Finance, Field Sales Operations, and other NAOU and bottler counterparts.