Manager, Commercial Partnerships

Universal Music Group•Toronto, ON

4d•CA$58,000 - CA$65,000•Hybrid

About The Position

Universal Music Canada is Canada’s leading music company, engaged in recorded music, music publishing, merchandising, and audiovisual content. Home to the most comprehensive catalogue of recordings and songs across every musical genre, UMC is committed to artistry, innovation and entrepreneurship in broadening opportunities for our artists on both the domestic and world stages as well as creating new experiences for fans. Universal Music Canada is part of Universal Music Group, the world leader in music-based entertainment. We are searching for creative, innovative, and passionate people to fill a current vacancy on our team. If you love music and are excited about joining this amazing organization, we would love to meet you! Manager, Commercial Partnerships The UMC team works four days a week from our award-winning creative campus located in Liberty Village, Toronto, and one day to work virtually. Reporting to the Director, Commercial Partnerships, the Manager, Commercial Partnerships oversees Universal Music Canada’s social strategy across our entire domestic roster, developing and consistently optimizing social plans that amplify key moments within an artist timeline, while also using data to uncover key areas of opportunity for our artists in the social space. This role is UMC’s internal expert on social accounts and acts as a champion for our artists globally within the social media space.

Requirements

3-5 years of relevant experience
Expertise in social media best practices and optimization
Passion for music and the online space
Ability to thrive in a fast-paced environment
Ability to work independently and in a team
Excellent organizational and time management skills
Positivity, passion, a competitive edge, and opinions you can stand behind
Bold, ambitious, creative thinking; an entrepreneurial style and a growth mindset
Excellent communication skills anchored by honesty, approachability, and an open mind

Responsibilities

Ideate, direct and oversee on-going social media strategies for all domestic artists on the UMC roster
Use data to identify areas (markets) of opportunity for each project; optimize social strategies to best serve those target global markets
Use data and reports to measure performance of social campaigns to constantly optimize for best results
Provide social media expertise across the company and liaise with UMC marketing team to construct social campaigns that help amplify key moments within an artist timeline (new releases, touring, etc)
Share reports and data that help uncover areas of opportunity (both repertoire-based and market-based)
Work with UMC marketing and artist teams to ensure social profiles are optimized and accurate
Foster relationships with internal and external global counterparts
Establish, nurture and expand relationships with social partners
Communicate with project managers and the larger UMC organization to share best practices, campaign results and new strategic approaches and developments
On-going learning to grow expertise with social accounts to share across UMC departments and teams
Consistent review of UMC’s social processes to look for areas to improve efficiency and success
Overseeing relationships and finding opportunities for artists on various limited service digital partners
Other duties as assigned