Manager, Commercial Operations

Greene Tweed•Lansdale, PA

About The Position

The Commercial Operations Manager enables the full commercial engine—Sales, Marketing, and Customer Service—to achieve growth through best-in-class sales operations, CRM excellence, and data-driven execution. This role owns the commercial operating system, including CRM strategy, data governance, and technology enablement, while leading a team of three and driving process discipline, adoption, and measurable funnel performance improvements. The role leads the transition to enterprise-grade, best-practice sales management by bridging commercial strategy and system execution—owning the Salesforce ecosystem and optimizing it to deliver pipeline visibility, sales efficiency, and predictable revenue growth.

Requirements

Bachelor’s degree in related field such as: Business, Finance, Economics, Information Systems/IT, or Marketing.
7+ years in Sales, Commercial, or Revenue Operations
Demonstrated Go-to-Market fluency, minimum 4 years serving as primary Salesforce Administrator for a global, enterprise level organization, experience in manufacturing or engineering sectors a plus.
Demonstrated CRM enabled lead management model architecting, automation and governance.
Proven success leading CRM-enabled sales growth and process transformation
Experienced with Tech Stack Integration: Oversee integration and optimization of adjacent sales tools
Experience managing and developing teams (required)
Cross-functional leadership across Sales, Marketing, and Customer Service
Salesforce Certified Administrator
This position may require U.S. Person status as defined by applicable law for authorized access to data controlled under the International Traffic in Arms Regulations (ITAR) depending on the assigned business unit. A U.S. Person includes U.S. Citizens, U.S. Nationals, lawful permanent residents, and workers granted refugee or asylum status in the United States.

Nice To Haves

Master's in Business Analytics, Business or other related fields.
Coursework in data analytics, operations/process improvement is also relevant.
Advanced proficiency with Salesforce Flow Builder, complex sharing rules and advanced reporting/dashboards
Salesforce Certified Advanced Administrator
Salesforce Certified Sales Cloud Consultant
Salesforce Certified Application Architect
Salesforce Certified Integration Architecture Designer
Salesforce Sales Cloud Consultant
Salesforce Platform App Builder
Salesforce Certified Business Analyst

Responsibilities

Align Sales, Marketing, and Customer Service processes across the end-to-end lead-to-revenue lifecycle. You will efficiently structure the CRM systems around Greene Tweed’s go-to-market model.
Identify and eliminate friction in lead management and sales funnel progression
Standardize, automate and optimize core sales management processes (lead qualification, pipeline management, forecasting, handoffs etc)
Lead best-practice sales operations, including pipeline governance, support of demand team’s forecasting accuracy, performance tracking, and pricing.
Direct experience methodologies of Challenger Sales directly into the CRM interface, supporting sales with best practices.
Support predictable revenue growth through scalable processes and clear operating cadences
Partner with commercial leadership to translate growth strategy into technology enabled execution
Own the commercial data strategy and hygiene standards for the commercial team’s CRM platform.
Leads Sales Policy and Account Segmentation documentation process
Ensure accuracy, consistency, and usability of CRM data across leads, accounts, and opportunities
Implement governance, validation, and ongoing data quality controls
Own Salesforce CRM strategy as Salesforce Administrator - accountable for CRM adoption, and optimization across all global commercial teams
Define and execute a technology roadmap focused on automation, efficiency, and data accuracy
Ensure tools and systems enable—not hinder—commercial workflows – including tools and processes utilized by the global commercial sales team. (SAP, Qlik, Gains etc)
Establish end-to-end funnel visibility and accountability through dashboards and reporting
Track conversion, pipeline health, and forecast accuracy
Deliver actionable insights to improve commercial performance
Manage and develop 3 direct reports, building a high-performing operations team
Drive commercial-wide best practice adoption of CRM, tools, and processes through training and change management
Reinforce accountability and operational discipline across teams
Collaborate with non-commercial stakeholders, including: supply, business units, finance, applications engineering and others – ensuring each have access to accurate insights and information to support the commercial team’s growth and customer requirements.