This role is responsible for the delivery of high-quality/high-impact Brand insights and analytics solutions. The scope of the role includes delivering strategic brand insights & analytics projects, which encompass brand performance measurement and other strategic projects such as market structures, consumer & demand segmentations, consumer journey mapping, brand stretch/extension, portfolio strategy, brand architecture, foundational brand assessment, and brand positioning/refresh. The Manager will be responsible for ownership of specific phases or discrete work processes on projects, and for the execution of work products including questionnaires and reporting on medium-low complexity accounts, while supporting higher complexity projects. They will actively participate in client design and questionnaire discussions, provide input into the development of questionnaires, sample design, and analytic plans, and offer support and guidance to junior project team members. The role also involves conducting data analysis, insights generation, critical and analytical thinking, and taking an active role in story building, including leading initial rounds of reporting and preliminary reports. The Manager will manage timelines and quality of work products, working with internal departments and clients to achieve successful outcomes following solution and industry best practices, identify and solve project issues, and perform in-depth quality checks. They will also seek opportunities to support proposal development and optimize delivery efficiency without sacrificing quality, while challenging the status quo and looking for process improvements. Building an understanding of Brand capabilities, solutions, and analytic methods is key, as is embracing the company culture and participating in activities outside of project work. Good critical thinking skills, the ability to follow an analytic plan, and comfort in sharing ideas are essential.
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Job Type
Full-time
Career Level
Mid Level