Manager, Channel Strategy

Keurig Dr Pepper•Frisco, TX

10d•$96,800 - $140,000•Hybrid

About The Position

The Channel Strategy team leads strategic planning and execution across channels and customers. The Channel Strategy Manager for Convenience and Drug channels develops strategy, planning, and communications for National Retail Sales and Direct-Store-Delivery (DSD) Franchise teams supporting KDP’s DSD portfolio in those channels. The role focuses on creating long-term, shared growth visions grounded in consumer and shopper needs and informed by category and channel insights. The Manager works across functions within Keurig Dr Pepper’s Beverage Operating Unit and leads projects from planning through execution. This is a hybrid role based in Frisco, Texas, with three days in the office and two days working from home. The position reports to the Sr Director, Channel Strategy.

Requirements

Bachelor’s degree or equivalent experience.
At least 5 years of experience in Retail Buyer, Customer Sales, Commercial, and/or Category Management in a CPG company.
Ability to work independently and collaboratively across cross-functional groups.
Exceptional analytical capabilities using Circana, customer shopper data, or similar programs.
Proven ability to develop and implement strategic frameworks for an organization.
Ability to take programs from concept to execution.
Strong written and verbal communication skills.
Strong project management experience.
High proficiency with all Microsoft Office platforms.
Team player with a “can do” attitude.

Nice To Haves

MBA.
Convenience channel experience.

Responsibilities

Lead Convenience and Drug channel and customer commercial strategy for KDP’s DSD Cold portfolio of brands, including partnership brands, in collaboration with valued retail partners.
Work across internal and external functions, including Brand, Category Commercialization, Partners, Revenue Growth Management, Omnichannel, Category Management, and Route-to-Market.
Partner cross-functionally to develop category-, brand-, and initiative-specific selling stories using consumer, shopper, and category insights for the annual National Sales Meeting and throughout the year.
Support Joint Business Plans and other strategic meetings by providing analytic and commercial thought leadership to the sales team.
Lead strategy to increase share in the Convenience and Drug channels.
Serve as the KDP DSD Cold Portfolio subject matter expert and commercial lead in cross-functional planning meetings.
Prioritize time across assigned Convenience and Drug customers to ensure initiative selling stories are executed flawlessly and on time for each customer and buyer.
Deliver annual and long-term KPIs, including base brand acceleration, successful innovation sell-in and expansion, distribution, and share, while achieving revenue and profit growth targets.
Use Circana, retailer shopper card data, Numerator, and proprietary tools and research to develop insights and selling stories.