Manager, Channel Marketing (Client facing) (Remote)
About The Position
This role is responsible for designing and implementing marketing campaign strategies to promote the sale of company products and services in annuities, life insurance, mutual funds, employee benefits, and retirement. The Manager, Channel Marketing will drive engagement with financial professionals through product marketing, brand affinity, and the launch of new products/solutions. Transamerica is a financial services company committed to helping people live their best lives. They offer a comprehensive benefits package and foster a diverse and inclusive work environment. The company is part of Aegon, an international financial services group.
Requirements
- Bachelor’s degree in marketing, business, communications or equivalent experience
- Eight years of marketing communications, digital marketing, or project management experience
- Three years of marketing experience in financial services or a related industry
- Thorough understanding of traditional and digital platforms
- Experience managing projects/processes
- Broad experience developing and executing digital campaigns and complex projects
- Technical acumen to design campaigns that optimize the use of marketing platforms
- Analytical and decision-making skills to identify and prioritize critical issues
- Creative thinker
- Excellent communication and relationship building skills
- Organizational skills to manage multiple projects in a fast-paced environment
Nice To Haves
- Team lead/supervisory experience
- Intermediary or institutional experience
- Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront
- Experience in change management
- FINRA Series 7 (for roles supporting mutual funds)
Responsibilities
- Partner with Marketing Director to create strategic campaign plans, establish customer goals, and define key performance metrics.
- Lead staff in the design, build, and implementation of multiple complex and concurrent campaigns.
- Review addressable market to define target audiences and create programs that drive engagement relevant to the audience.
- Track and evaluate program effectiveness using qualitative and quantitative methods.
- Ensure adherence to established processes and workflows related to end-to-end campaign strategy, creative execution, optimizing for performance, and troubleshooting; define new processes and workflows as needed.
- Collaborate with cross-functional leaders to ensure delivery of superior customer service and operational excellence.
- Serve as internal escalation point for campaign related issues.
Benefits
- Competitive Pay
- Bonus for Eligible Employees
- Benefits Package
- Pension Plan
- 401k Match
- Employee Stock Purchase Plan
- Tuition Reimbursement
- Disability Insurance
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Employee Discounts
- Career Training & Development Opportunities
- Paid Time Off starting at 160 hours annually for employees in their first year of service.
- Ten (10) paid holidays per year
- Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars
- Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.
- Adoption Assistance
- Employee Assistance Program
- Back-Up Care Program
- PTO for Volunteer Hours
- Employee Matching Gifts Program
- Employee Resource Groups
- Inclusion and Diversity Programs
- Employee Recognition Program
- Referral Bonus Programs
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What This Job Offers
Job Type
Full-time
Career Level
Manager
