Manager, Channel Intelligence & Insights

Enthuse-Marketing•New York, NY

2d•$85,000 - $100,000•Hybrid

About The Position

This is a hybrid position reporting two days a week to our Hudson Yards, NYC office. The Manager, Channel Intelligence & Insights is responsible for building and advancing the agency's Channel Intelligence capability. This role transforms field observations, customer feedback, retailer intelligence, syndicated and commercial data, market dynamics, and competitive activity into actionable insights and recommendations that influence strategy, execution, and commercial outcomes. This role works closely with field teams, program leadership, clients, and analysis partners to uncover meaningful insights from customer interactions, retailer feedback, marketplace trends, competitive activity, commercial and syndicated data sources, and field execution to communicate insights as recommendations. This role will help answer questions like What are customers telling us? What trends are emerging in the marketplace? What opportunities are we seeing before others do? How can we turn observations into smarter business decisions? This role also helps build the systems, frameworks, and best practices for gathering, synthesizing, and delivering insights. The right candidate enjoys connecting dots, identifying patterns, asking and exploring great questions, and translating information into actionable recommendations. This role offers an opportunity to help define an emerging discipline within the organization.

Requirements

Bachelor's degree in Business, Marketing, Analytics, Economics, Communications, Psychology, or a related field
4-7 years of experience in insights, strategy, shopper marketing, category management, field marketing, consulting, commercial analytics, market research, or related disciplines
Experience synthesizing qualitative and quantitative information into actionable recommendations
Strong analytical, presentation, and storytelling skills
Understanding of customer behavior, retail environments, and commercial strategy
Experience working cross-functionally in a complex organization
Occasional travel as required
Manage administrative tasks with attention to meeting agency compliance guidelines and standards

Responsibilities

Develop and evolve Channel Intelligence frameworks, methodologies, and best practices
Establish repeatable processes for intelligence collection, analysis, and communication
Define key business questions and intelligence priorities
Create tools, templates, and standards that improve consistency and quality
Support the long-term growth of the agency's Channel Intelligence capability
Partner with Field Management to capture meaningful marketplace observations
Synthesize qualitative and quantitative information from multiple sources
Identify patterns, trends, and business implications
Monitor competitive activity, market trends, and category developments
Develop actionable recommendations that support commercial growth and program optimization
Elevate field learnings into actionable business insights
Support planning, innovation, and decision-making initiatives
Develop intelligence reports, executive summaries, and presentations
Communicate findings and recommendations to internal and external stakeholders
Translate complex information into clear, actionable narratives
Influence decision-making through effective storytelling and business cases
Demonstrate ownership, accountability, and initiative
Foster collaboration and strong cross-functional relationships
Contribute to agency culture, knowledge sharing, and capability development
Promote curiosity, continuous learning, positivity, and innovation