Manager, Category & Shopper Insights (Home Care)

Church & Dwight Co., Inc.•Princeton, SC

2d•$110,900 - $157,900•Hybrid

About The Position

Church & Dwight is seeking a Manager, Category & Shopper Insights (Home Care) to join their team. This role is responsible for leading strategic initiatives and the creation and execution of SBU category platforms with focus Customers. The position will utilize advanced analytical capabilities, market research and insights, and executional tools to elevate influence with both internal and external customers. The Manager, Category & Shopper Insights will work with brand teams, Sales Strategy, key account sales teams, and their respective retailers to develop, lead, and communicate fact-based analysis and insights in their respective category(s) to help drive C&D and category topline sales objectives.

Requirements

Bachelor’s Degree Required
8+ years of experience in the CPG industry required
5+ years in a Shopper Insights/Category Management role in the CPG industry required
Nielsen and/or Circana syndicated data experience is required
Advanced Analytical capabilities are required
Excellent analytical, communication, storytelling, and creative problem solving skills
Strong leadership, presentation, and influencing skills

Nice To Haves

Loyalty card experience is also a plus

Responsibilities

Proactively develops collaborative relationships with cross-functional teams to be viewed as a trusted resource for category insights and objective growth opportunities.
Proactively builds insights to help educate and influence marketing and sales strategy at an internal organizational level.
Effectively communicate category management insights within the internal C&D organization and category management department, not in violation of confidentiality agreements with customers.
Actively leads and participates in preparation of line reviews and re-occurring Customer Category reviews, JBP plans, and Top to Top meetings.
Monitor competitive activity and recommend solutions to meet/counter competitive threats to business.
Leads comprehensive understanding of POG/Merchandising insights and assortment to help identify and drive strategic sales opportunities and customer growth objectives.
Advanced utilization of Tools and Insights to Enable Execution: Custom research, Circana and customer POS, Loyalty Card, Panel, Shopper Insights, Assortment, and POG tools to deliver unique insights.