Manager, Category Advisory - Target
About The Position
The Manager, Category Advisory supports Target and leads the customer relationship and a team of two direct reports to drive category growth. The role partners closely with Target’s category management team to develop strategies and tactics, create plan-o-grams (POGs), and deliver category growth. It develops customer strategies and deliverables, and collects, summarizes, and presents data and recommended solutions to help the Target category management team grow the business. This is a player-coach role with the opportunity to develop into a strong team leader. The position is based in Minneapolis, Minnesota, with a hybrid schedule requiring onsite work at least nine days per month, primarily during company-designated core weeks; additional onsite work may be needed based on business needs. Travel is less than 10% as needed.
Requirements
- Bachelor’s degree.
- At least 5 years of work experience in Sales Analytics, Category Management, or Shopper Insights.
- Strong analytical, interpretive, and problem-solving skills to uncover trends and insights.
- Experience using POS, Panel, and Retailer Shopper data, such as Nielsen, IRI/Circana, DOMO, PartnersOnline, PowerBI, or Tableau.
- Proficiency in JDA Space Planning software and experience building POGs.
- Demonstrated ability to develop high-quality relationships.
- Strong cross-functional teamwork orientation.
- Excellent communication and presentation skills, with the ability to influence decisions.
- Self-motivation and ability to manage multiple projects.
- Ability to travel as needed, less than 10%.
Nice To Haves
- Customer-facing experience working with Target, preferably in an Advisory capacity.
Responsibilities
- Manage, coach, and develop a team of two direct reports.
- Track sales trends and insights.
- Develop and perform weekly sales reporting for the buyer.
- Identify key business opportunities and risks.
- Participate in developing category strategies based on insights and opportunities.
- Review category- and item-level performance data and provide actionable recommendations to improve assortment productivity on shelf.
- Translate consumer, category, and shopper insights into strategic growth stories and initiatives tailored to the retailer.
- Translate national and channel category trends into retailer-specific opportunities.
- Use account-specific shopper and category data and insights to influence and build category strategies that drive growth.
- Deliver POGs for transitions and revisions, including one annual transition and three to four seasonal revisions per year.
- Analyze the customer’s business using IRI/Circana, Nielsen, and customer proprietary data such as shopper-card and POS data to identify market opportunities.
- Assist in developing category reviews to grow total category sales.
- Use multiple data sources to identify category opportunities with a multichannel approach.
- Develop solutions related to product distribution, promotion, pricing, and shelf placement.
- Prepare presentations informing the customer about business and consumer trends, opportunities, and growth solutions.
- Participate in designing and drawing plan-o-grams using JDA software.
- Conduct in-store and online competitive retailer downloads, including competitive shops.
- Provide seasonal performance analysis and recaps.
- Assist other functional areas in developing business opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
