Manager, Category Advisory - Target

The J.M. Smucker Co.•Minneapolis, MN
•Hybrid

About The Position

The Manager, Category Advisory will lead the Target customer relationship and a team of two direct reports to drive category growth. This player-coach role partners closely with Target’s category management team to develop strategies and tactics, create planograms (POGs), and deliver category growth. The manager builds customer strategies and deliverables, gathers and presents available data, and recommends solutions that support the Target category management team’s business development. The role offers an opportunity to grow into a strong team leader. The position is based in Minneapolis, Minnesota, with a hybrid arrangement requiring onsite work at least nine days per month, primarily during company-designated core weeks. Additional onsite time may be required based on business needs. Travel is required as needed and is expected to be less than 10%.

Requirements

  • Bachelor’s degree.
  • At least 5 years of work experience in Sales Analytics, Category Management, or Shopper Insights.
  • Strong analytical, interpretive, and problem-solving skills to uncover trends and insights.
  • Experience using POS, panel, and retailer shopper data, such as Nielsen, IRI/Circana, DOMO, PartnersOnline, and Power BI or Tableau.
  • Proficiency in JDA Space Planning software and experience building POGs.
  • Customer-facing experience working with Target, preferably in an Advisory capacity.
  • Demonstrated ability to develop high-quality relationships.
  • Strong cross-functional teamwork orientation.
  • Excellent communication and presentation skills, with the ability to influence decisions.
  • Self-motivation and the ability to manage multiple projects.
  • Ability to travel as needed, less than 10%.

Responsibilities

  • Manage, coach, and develop a team of two direct reports.
  • Track sales trends and insights.
  • Develop and deliver weekly sales reporting to the buyer.
  • Identify key opportunities and risks.
  • Participate in developing category strategies based on insights and opportunities.
  • Review category- and item-level performance data and provide actionable recommendations to improve assortment productivity on shelf.
  • Translate consumer, category, and shopper insights into strategic growth stories and retailer-specific initiatives and recommendations.
  • Translate national and channel category trends into retailer-specific category opportunities.
  • Use account-specific shopper and category data and insights to influence and build category strategies that drive growth.
  • Deliver POGs for the annual transition and three to four seasonal revisions per year.
  • Analyze the customer’s business using IRI/Circana, Nielsen, and customer proprietary data, including shopper card and POS data.
  • Assist in developing category reviews to grow total category sales.
  • Use multiple data sources to identify category opportunities with a multichannel approach.
  • Develop solutions related to product distribution, promotion, pricing, and shelf placement.
  • Prepare clear, concise presentations about business and consumer trends, opportunities, and growth solutions.
  • Participate in designing and drawing planograms using JDA software.
  • Conduct in-store and online competitive retailer downloads, including competitive shops.
  • Provide seasonal performance analysis and recaps.
  • Assist other functional areas in developing business opportunities.

Benefits

  • The company states that it supports employees’ physical, emotional, and financial needs.
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