Manager, Casino Alliance

Royal Caribbean Cruises Ltd•Miami, FL

1d•Onsite

About The Position

This position is on – site in our Royal Caribbean Headquarters 1050 Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world. The Royal Caribbean Group’s Casino Team has an exciting career opportunity for a full-time Manager, Casino Alliance reporting to the AVP, Casino Marketing. Position Summary We are seeking an experienced, strategic, and relationship-driven Manager of Casino Partnerships to join our team. This highly visible role is responsible for developing and executing partnership strategies that strengthen and expand our Independent Representative Network supporting Royal Caribbean International and Celebrity Cruises. The ideal candidate possesses a strong background in casino marketing and player development programs, and partnership management, along with exceptional analytical, communication, and relationship-building skills. Success in this role requires a proactive mindset, strategic thinking, and the ability to collaborate effectively across internal and external stakeholders to achieve business objectives and revenue growth. The Manager, Casino Partnerships is accountable for identifying and securing new business opportunities, expanding and optimizing existing partnerships, negotiating mutually beneficial agreements, and executing innovative sales and marketing strategies that drive gaming revenue and cruise bookings. Drive initiatives focused on global casino player acquisition through the Independent Representative Network, customer engagement, loyalty, and retention while fostering strong relationships with key representatives. This individual will leverage data-driven insights to identify growth opportunities, optimize program performance, and enhance the overall player experience. This role serves as a key liaison between Royal Caribbean Group and its casino partners, ensuring alignment on business objectives while delivering value to both organizations and their shared guests. The successful candidate will leverage data analytics, market intelligence, and relationship management expertise to identify growth opportunities, evaluate program performance, and maximize return on investment. Through strategic partnership development and targeted player engagement initiatives, the Manager will enhance acquisition, loyalty, and retention efforts while ensuring an exceptional guest experience across every stage of the customer journey, including pre-cruise, onboard, and post-cruise interactions. Success in this role will be measured by: Achievement of annual gaming revenue, booking, and profitability targets Growth in new partner acquisition and expansion of existing partnership relationships Enhanced guest satisfaction across all partnership-related touchpoints Successful implementation and optimization of partnership marketing programs Measurable improvements in partnership performance, return on investment, and overall program profitability Development of scalable strategies that support long-term business growth and market expansion Ensures day-to-day operations are successfully executed Manages and support casino credit and wire transfer processing for RCG guests Complies with internal audit, SQM/SOP to ensure compliance Serve as a resource and subject matter expert regarding market trends, representative performance, and player acquisition strategies Performs other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or management.

Requirements

Bachelor’s degree in hospitality and/or Casino Hotel Management, Business Administration, Marketing, or a related field from an accredited college or university (or international equivalent).
Minimum of 5-7 years of progressive experience in Casino Marketing, Casino Sales, Player Development, Casino Partnerships, or a related gaming/hospitality field.
Proven track record of developing, managing, and growing strategic casino partnerships and high-value customer portfolios.
Experience negotiating and executing partnership agreements, contracts, and cooperative marketing initiatives with measurable business results.
Strong background in casino analytics, including interpretation of gaming performance metrics, average daily theoretical loss (ADT), average daily worth (ADW), and profitability analysis.
Experience managing budgets, financial forecasting, compensation programs, and partnership marketing investments.
Proficiency in CRM platforms such as Siebel and/or Salesforce for account management, reporting, and customer engagement.
Experience presenting business cases, performance reviews, and strategic recommendations to senior leadership and external partners.
Ability to manage multiple projects simultaneously while working independently and meeting deadlines in a fast-paced environment.
Must be able to effectively lead, coach, and manage a team, fostering a high-performance and collaborative work environment.
Experience collaborating with cross-functional teams, including Marketing, Casino Operations, Revenue Management, Finance, and Hotel Operations.
Generating minimum 10% Net Revenue growth year over year in new business.
Executing existing partnership agreements worth over $20M in Net Gaming Revenue.
Meeting or exceeding Annual Financial Targets.
Executes contract negotiations that are profitable to Royal Caribbean Groups and within our program guidelines.
Oversees creation and management of compensation for Independent Representative Network.

Nice To Haves

Prior cruise, casino, gaming, hospitality, loyalty, or travel industry experience preferred.

Responsibilities

Developing and executing partnership strategies that strengthen and expand our Independent Representative Network supporting Royal Caribbean International and Celebrity Cruises.
Identifying and securing new business opportunities.
Expanding and optimizing existing partnerships.
Negotiating mutually beneficial agreements.
Executing innovative sales and marketing strategies that drive gaming revenue and cruise bookings.
Driving initiatives focused on global casino player acquisition through the Independent Representative Network, customer engagement, loyalty, and retention.
Fostering strong relationships with key representatives.
Leveraging data-driven insights to identify growth opportunities, optimize program performance, and enhance the overall player experience.
Serving as a key liaison between Royal Caribbean Group and its casino partners.
Ensuring alignment on business objectives while delivering value to both organizations and their shared guests.
Leveraging data analytics, market intelligence, and relationship management expertise to identify growth opportunities, evaluate program performance, and maximize return on investment.
Enhancing acquisition, loyalty, and retention efforts while ensuring an exceptional guest experience across every stage of the customer journey, including pre-cruise, onboard, and post-cruise interactions.
Ensuring day-to-day operations are successfully executed.
Managing and supporting casino credit and wire transfer processing for RCG guests.
Complying with internal audit, SQM/SOP to ensure compliance.
Serving as a resource and subject matter expert regarding market trends, representative performance, and player acquisition strategies.
Performing other duties as required.