Manager, Campaign Measurement - Enterprise/Brand Sales (Remote)

Yelp, Inc•,

13d•Remote

About The Position

The Manager, Campaign Measurement, leads a team of Measurement Experts who provide collaborative support via escalation to accounts teams and clients needing assistance with measurement strategy, attribution excellence and performance insights. This leader is responsible for elevating how we quantify and communicate value to advertisers, developing robust measurement frameworks, and enabling data-driven storytelling that accelerates revenue growth. This role partners closely with Enterprise Sales, Brand Sales, Campaign Directors, Product Marketing, and Product to help clients understand cross-channel performance and validate the impact of their media investments.

Requirements

5+ years in digital advertising, measurement, analytics, econometrics, or marketing science.
Experience leading client-facing analytics or measurement teams at a platform, publisher, or agency.
Deep understanding of attribution, incrementality, lift testing, experimentation, and media modeling.
Strong executive presence with ability to communicate complex analytical concepts to non-technical audiences.
Proven success partnering with enterprise sales teams and influencing C-suite marketers.

Nice To Haves

Experience with ad platforms (Google, Meta, TikTok, Amazon Ads), DSPs, or ad measurement vendors.
Familiarity with MMM, MTA, identity solutions, event tracking, and privacy-related measurement shifts.
Ability to combine technical credibility with business storytelling to drive revenue outcomes.

Responsibilities

Lead, develop, and scale a high-performing team of Measurement Experts who serve on the frontline account teams.
Help define the organization’s measurement vision, frameworks, and best practices used in client engagements.
Partner with revenue leadership to embed measurement strategy into account planning and go-to-market motions.
Advocate for measurement needs across Product, Data Science, and Engineering.
Serve as key sponsor on key measurement engagements with top advertisers.
Stakeholder in the development of attribution models, lift studies, MMM integrations, and performance analyses.
Guide clients on measurement maturity, data strategy, tracking implementation, and experimentation design.
Translate complex analytics into clear, actionable business insights for C-level marketing decision-makers.
Support account team counterparts in navigating conversations on topics such as: MMM, incrementality, cross-device tracking, identity, and privacy.
Equip sales teams with measurement narratives that strengthen renewals, upsells, and new business pitches.
Build measurement playbooks, ROI frameworks, and insight packages tailored to verticals.
Partner with account team counterparts to define KPIs, reporting standards, and system requirements for measurement.
Collaborate with Product Marketing and others on development of new measurement solutions.
Provide feedback loops on advertiser needs, campaign performance gaps, and platform signal quality.
Represent measurement in cross-functional GTM planning and strategic account discussions.