Manager, Buying

dentsu•Toronto, ON

1d•CA$80,000 - CA$87,000•Hybrid

About The Position

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms. We’re looking for a Buying Manager who can bring together data, relationships, and market insight to make smart media buying decisions. You’ll play a key role in delivering strong outcomes for clients—making sure we’re investing in the right channels, partners, and opportunities.

Requirements

Experience in media buying, planning, or a related role
Strong negotiation skills and confidence working with vendors and partners
A data-driven mindset—you’re comfortable using insights to make decisions
Solid understanding of the media landscape (especially digital and programmatic)
Organized and able to manage multiple campaigns at once
A collaborative approach and strong communication skills
Bachelor’s degree in marketing, business, communications, or a related field (or equivalent experience)
4–7+ years of experience in media buying, media planning, or agency environment
Experience working with media platforms (e.g., DSPs, Google, Meta, retail media networks)
Proven track record of managing budgets and delivering strong campaign performance
Comfortable analyzing campaign data and turning it into actionable insights
Experience negotiating with media partners and managing vendor relationships

Responsibilities

Plan, negotiate, and execute media buys across platforms (digital, programmatic, retail media, etc.)
Build and maintain strong relationships with media owners, vendors, and partners
Use data and performance insights to guide investment decisions and optimize campaigns
Work closely with strategy, planning, and client teams to bring campaigns to life
Negotiate rates, added value, and placements to maximize ROI
Monitor campaign performance and make adjustments as needed
Stay on top of media trends, new platforms, and emerging opportunities