Manager, Business Development Representative

Crafty•New York, NY

28d•$170,000 - $200,000•Onsite

About The Position

The Manager, Business Development is responsible for the day-to-day management and coaching of Crafty's BDR team to drive national pipeline generation and contribute to new business revenue. This role owns frontline management of the BDR function — from assisting in recruiting and onboarding to training, coaching, and performance management — and partners closely with Sales, Marketing, and RevOps to optimize outbound strategies and team effectiveness. Success in this role looks like: Consistent achievement of both pipeline generated and SQO targets A high-performing, well-developed BDR team (6+ reps) with strong retention and clear career paths Proactive, data-driven leadership visibility through structured reporting A BDR function that continuously evolves through process and coaching improvements

Requirements

4+ years of experience in business development or sales, with 1+ years in a team management, training, or coaching capacity
18–24+ months as a top-performing BDR/SDR (consistently top-third of your team), ideally in a comparable B2B outbound motion.
Experience creating or materially improving a core element of the outbound function, such as an outreach sequence, call framework, ramp program, or quality assurance and coaching cadence.
A demonstrated track record of meeting or exceeding team pipeline and meetings-booked targets across multiple consecutive quarters.
Strong analytical skills with the ability to interpret performance data and drive coaching decisions
Experience working cross-functionally with Marketing, Sales, and RevOps
Proficiency with sales tech stack: HubSpot, Apollo, Fathom, Trellus, SalesNav, Clay, Notion, Microsoft PowerPoint/Google Slides

Responsibilities

Leads and coaches a team of BDRs to achieve and exceed cold outreach targets and performance metrics.
Develops personalized coaching plans based on call and email data, and proactively addresses performance gaps with clear expectations, support, and accountability.
Continuously improves a comprehensive training program covering cold emailing, cold calling, and social prospecting.
Regularly updates training materials to reflect industry trends and best practices, and delivers engaging onboarding and refresh sessions.
Uses data analytics to monitor individual and team performance, identify improvement opportunities, and provide structured feedback.
Implements performance improvement plans for underperforming team members.
Collaborates cross-functionally with Marketing, Sales, and RevOps to align BDR efforts with company goals and continuously refines outbound prospecting processes based on team insights and results.
Prepares regular performance reports and team updates for Revenue leadership.
Communicates clearly and proactively, ensuring stakeholders are informed on pipeline health, team standouts, and risks.
Partners with Director of Sales and People Ops to help attract, recruit, and retain top BDR talent.
Operates effectively in a fast-paced, constantly changing environment.
Adjusts strategies quickly in response to business changes and models resilience for the team.