Manager, Business Development & Olympic Sales, Media Solutions (Telework/Hybrid)

CBC/Radio-Canada•Toronto, ON

4d•Hybrid

About The Position

CBC/Radio-Canada Media Solutions is seeking a driven, strategic, and passionate Sales Manager. This role initially focuses on driving revenue and creative partnerships within core CBC Radio-Canada brand businesses, then shifts to sales efforts for Olympic partnerships. The position is key to new revenue growth, leading business development and managing the team responsible for pipeline generation and revenue maximization. The role involves owning the entire sales cycle, from identifying decision-makers to closing sponsorship deals, with a focus on proactive prospecting and pitching to connect brands with creative solutions and meet aggressive revenue milestones. The ideal candidate is a strategic business manager, energized by finding new solutions in a fast-paced environment and committed to delivering results.

Requirements

University-level degree or equivalent in Media Sales, Marketing, Communications, Business, or a related discipline.
Five to ten years of progressive experience in Media Sales/ Marketing / Advertising (10 years preferred).
Proven track record in new business development.
Strong understanding of emerging digital platforms.
Strong command of media and marketing sales strategy.
Demonstrated experience selling exceptional cross-platform advertising campaigns, branded content, consumer promotions, digital/social marketing campaigns, and/or sponsorships.
Creative thinking skills matched with strong business acumen.
Superior negotiation skills and a solid track record of success in securing new business and platform partnerships.
Demonstrated superior communication (verbal and written) skills, including the ability to craft and deliver persuasive presentations.
Proven ability to lead and guide people and create a culture of learning that drives individual development, with an emphasis on adapting to new business models and technologies.
Extensive computer knowledge including Microsoft Office and Google products.
Ability to exercise independent judgment, initiative, and to effectively solve problems, particularly those related to pioneering new business areas.

Nice To Haves

Experience in a unionized environment is considered a strong asset.
Bilingualism (English and French) is a strong asset.

Responsibilities

Orchestrate successful revenue growth and prospect development through effective leading and managing of the sales effort.
Balance strategic growth of a defined client list with proactive business development, focusing on strategic sales of high-impact marketing solutions and creative sponsorship packages.
Leverage CBC & Radio Canada’s media assets (TV, digital, social, audio, experiential) to ensure maximum revenue and target achievement.
Identify, strategically target, and fully maximize all potential revenue opportunities across the base business portfolio, with an emphasis on expanding into new markets.
Create go-to-market sales plans for all revenue opportunities on businesses.
Direct account management activities, providing strategic account planning and ensuring consistent application and practice across the sales force.
Proactively identify, cultivate, and secure industry partnerships that maximize advertising and sponsorship revenue potential.
Promote and present CBC/Radio-Canada to develop and maintain relationships with clients and key business partners.
Set annual fiscal business plans and lead revenue reporting activities for businesses.
Prepare bi-weekly revenue forecasts and management reports, providing input for territory and business plans (including reporting, budgeting, and forecasting responsibilities), especially for new ventures.
Review and assimilate various forms of research and market conditions into coherent sales strategies, with a particular focus on identifying and integrating new business opportunities and emerging technologies.