Manager, Brand Marketing and Digital

NDT Global Group•Quebec, QC

7d•Hybrid

About The Position

The Manager, Brand Marketing & Digital's primary objective is to enhance NDT Global's corporate brand, reputation, and digital footprint across international markets. This involves advancing the company's Masterbrand strategy and ensuring consistent brand application across critical stakeholder interactions. The role encompasses leading brand activation, brand governance, digital experience management, employer brand initiatives, executive visibility programs, content creation, and storytelling. It also supports the integration of newly acquired businesses into the NDT Global Masterbrand. By collaborating with the Marketing department and other business units, this role aims to increase brand awareness, improve stakeholder engagement, maintain brand integrity, and contribute to NDT Global's long-term growth, reputation, and enterprise value.

Requirements

Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, Journalism, Business Administration or a related discipline required.
Minimum of 10 years of progressive experience in Brand Management, Digital Marketing, Corporate Communications, Employer Branding, Content Strategy or related disciplines.
Proven experience managing and optimizing corporate digital channels, including websites, social media platforms and digital content ecosystems.
Experience developing and executing brand activation and brand governance initiatives that strengthen corporate identity, increase visibility and ensure consistent brand adoption across stakeholder groups.
Demonstrated experience creating and managing integrated content strategies, including written, visual and multimedia storytelling that supports corporate objectives and stakeholder engagement.
Experience leveraging analytics, market insights and performance metrics to evaluate brand, digital and content effectiveness, inform decision-making and drive continuous improvement.
Demonstrated success leading cross-functional collaboration and managing external agencies, vendors and partners to deliver integrated brand, communications and digital initiatives.
Proven ability to work effectively in complex, global or matrixed organizations, collaborating with multiple stakeholders and balancing competing priorities.
Must be proficient in spoken and written English and French.

Nice To Haves

Studies and/or certifications in Brand Management, Digital Marketing, Corporate Communications, Analytics, or related disciplines are considered an asset.
Professional certifications such as Google Analytics, HubSpot, Hootsuite, Prosci, CIM, IABC, CPRS or equivalent are considered an asset.
Experience supporting executive visibility, thought leadership, employer branding and/or employee engagement initiatives is considered an asset.
Experience supporting brand transformation, organizational change and/or acquisition integration initiatives is considered an asset.
Background in B2B, industrial services, engineering, infrastructure, energy, technology or other complex technical environments is strongly preferred.

Responsibilities

Supports the implementation of the global Masterbrand strategy by translating brand direction into consistent activation across corporate channels, markets and stakeholder groups.
Leads the application, adoption and governance of enterprise brand standards, guidelines and visual identity across all regions, functions and communications, ensuring a consistent and recognizable brand experience while maintaining brand integrity across all touchpoints, geographies and acquired businesses.
Leads the management and optimization of NDT Global's corporate website and digital ecosystem, ensuring content, user experience and digital platforms deliver a consistent, accurate, engaging and strategically aligned representation of the Masterbrand, corporate identity and business priorities across global markets.
Leads the development and management of the enterprise editorial calendar in collaboration with Marketing and key stakeholders, ensuring alignment of corporate, brand, executive, employer brand and digital content priorities across channels, functions and markets.
Develops and executes integrated digital communication campaigns and plans that support business and strategic priorities, enhance corporate visibility, reinforce key messaging, and strengthen engagement with internal and external audiences across global markets.
Leads the development and activation of employer branding and employee advocacy initiatives that strengthen talent attraction, enhance employee engagement, reinforce alignment with NDT Global's culture and values, and position the company as an employer of choice that supports long-term growth and reputation objectives.
Supports the execution of executive visibility and thought leadership initiatives by developing content, digital assets and communications programs that enhance leadership visibility, reinforce corporate positioning, and elevate NDT Global's influence and reputation within the industry.
Supports the integration of acquired businesses into NDT Global's brand architecture by facilitating brand alignment, communication planning and adoption of Masterbrand standards.
Creates and curates compelling written, visual and digital content that brings NDT Global's corporate narrative to life, showcases expertise and innovation, and strengthens brand storytelling, stakeholder engagement and reputation across internal and external audiences.
Monitors, analyzes and reports on brand, digital and content performance by leveraging enterprise data sources, analytics platforms, market insights and emerging technologies to evaluate effectiveness, identify opportunities and inform data-driven decision-making.
Translates findings into actionable recommendations that optimize brand visibility, stakeholder engagement, digital performance and corporate reputation, while partnering across Marketing, Sales, People & Culture and other functions to access and integrate relevant business, customer, employee and digital insights required to measure impact and support continuous improvement.
Other duties as assigned.