Digital Marketing and Strategy Manager

Accertify, Inc.•Itasca, IL

3h•$130,000 - $150,000•Hybrid

About The Position

Accertify is seeking a hands-on Digital Marketing Leader to own and optimize our digital marketing engine, driving awareness, engagement, qualified pipeline, and revenue growth. As a member of the Revenue Marketing team, this role will lead strategy and execution across our website, SEO/AEO, LinkedIn, review sites, YouTube, Salesforce, and Pardot, while ensuring marketing efforts are measurable and tied directly to business outcomes. The ideal candidate is an experienced B2B marketer who thrives in a high-ownership environment, understands how to attract and convert buyers through digital channels, and has a proven track record of building scalable demand generation programs that influence pipeline, revenue, and growth through data-driven execution and continuous optimization.

Requirements

5+ years of experience in digital marketing, demand generation, marketing operations, or revenue marketing within a B2B technology company
Demonstrated success improving website conversion performance through hands-on optimization
Strong WordPress experience, including page creation, forms, integrations, and content publishing
Expertise in HTML, CSS, JavaScript, pixel implementation, and AI-assisted coding tools to troubleshoot, implement, and optimize.
Advanced experience with Salesforce and Pardot
Experience building and optimizing lead scoring, grading, nurture, and lifecycle programs
Deep understanding of GA4, GTM, attribution, and conversion tracking
Proven success managing SEO, AEO, GEO, and digital visibility initiatives
Experience leveraging review platforms such as G2, Capterra, Trustpilot, and TrustRadius
Strong analytical, technical, and problem-solving skills
Ability to independently move projects from planning through execution
Applicants must be authorized to work in the U.S.; Accertify does not provide visa sponsorship for this position.

Nice To Haves

Remote work flexibility will be considered for highly qualified candidates.

Responsibilities

Own website architecture, performance, scalability, and user experience
Build and optimize WordPress pages, landing pages, forms, and conversion paths
Modernize the website experience page-by-page in partnership with Content and Portfolio Marketing
Own the full form-to-conversion process, including thank-you experiences, retargeting, alerts, and automation
Drive conversion rate optimization (CRO) through testing, experimentation, and analysis
Implement and optimize technical SEO, AEO, and GEO best practices
Manage chat and conversational marketing experiences
Report performance through GA4, GTM, and Salesforce
Lead AEO, GEO, and technical SEO initiatives
Improve visibility across search engines and AI-generated answers
Own LinkedIn organic and YouTube as strategic channels
Manage search performance, content discoverability, and machine visibility
Own UTM governance and digital tracking standards
Partner with the ABM Lead to ensure accurate campaign tracking and attribution
Leverage review platforms including G2, Capterra, Trustpilot, and TrustRadius as part of Accertify's overall visibility strategy
Own lead scoring, grading, routing, and lifecycle management
Manage Pardot nurture journeys and engagement programs
Own campaign attribution and performance measurement
Maintain campaign architecture, field governance, and data quality
Oversee integrations between Salesforce, Pardot, and the website
Partner closely with RevOps on attribution models and funnel reporting
Own the marketing-to-sales handoff process
Drive continuous optimization of lead quality and conversion performance
Maintain a transparent, accurate digital marketing calendar covering website updates, content publication, SEO/AEO initiatives, nurture programs, organic social campaigns, YouTube content, review platform activity, and digital promotions
Ensure all digital deliverables are prioritized, tracked, and delivered on time according to established marketing SLAs
Provide visibility into digital priorities, deadlines, dependencies, launch schedules, and project status
Proactively communicate risks, blockers, timeline impacts, and resource constraints
Partner with Content, Portfolio Marketing, ABM, Events, RevOps, and Sales to ensure digital execution aligns with broader campaign objectives