Sr. Brand and Marketing Manager

Synsus, LLC.•Houston, TX

4d•Onsite

About The Position

The Sr. Brand and Marketing Manager will be responsible for developing and executing long-term brand growth strategies aligned with company objectives. This role involves leading annual brand planning, including marketing, innovation, and insights & analytics. The manager will collaborate with various teams to bring new products to market, develop consumer communication strategies, and manage marketing budgets. Additionally, the role includes overseeing digital marketing efforts, representing brands at industry events, and conducting market research to identify opportunities.

Requirements

Bachelor's degree in Marketing, Business, or related field
8+ years of progressive brand management experience within CPG industry
Demonstrated success leading brands with measurable revenue and profit growth.
Experience developing innovation pipelines and launching new products.
Strong analytical capabilities with experience leveraging consumer, category, and retail data.
Proven ability to influence cross functional teams and lead through complexity.
Excellent communication, presentation, and storytelling skills.
Experience managing marketing budgets and coordinating cross-functional project timelines.

Nice To Haves

Strong preference for candidates with formal brand management training from leading CPG organizations

Responsibilities

Develop and execute long-term brand growth strategies aligned with company objectives.
Lead annual brand planning, including marketing plan, innovation plan, and insights & analytics.
Work with the Synsus innovation team to develop product pipelines from concept through commercialization.
Partner with Sales, Product Development, Regulatory, Operations, Finance, and Supply Chain teams to bring new products to market.
Partner with all Business Units, and other departments within the company, to ensure company marketing needs are being met.
Lead development of consumer communication strategies, packaging, claims, and merchandising programs.
Manage marketing budgets, allocating resources across brand and demand generation initiatives.
Oversee digital marketing efforts, including website performance and social media presence, to build brand visibility and consumer engagement.
Develop sales material and company literature; represent brands at trade shows, customer meetings, and industry events.
Evaluate brand performance through sales data, market trends, consumer insights, and financial analysis.
Conduct market and competitive research to identify emerging trends and opportunities.
Identify opportunities for category expansion, channel development, and brand renovation.
Manage agency partners, creative development, and marketing execution where applicable.