Manager, Brand Management
About The Position
Whirlpool Corporation is seeking a Manager, Program Management to join WoW Studios, our internal marketing agency. WoW Studios is transforming how we connect with consumers through bold creativity, digital innovation, and seamless storytelling. We power iconic brands like JennAir, KitchenAid, Whirlpool, Maytag, and Amana, driving best-in-class marketing experiences across every touchpoint. This role is onsite at our WoW Studios Chicago or Riverview Campus in Benton Harbor. As a Manager, Program Management, you’ll play a key role in delivering best-in-class execution for brand-led full funnel campaigns and high-impact product launch activations. You’ll serve as the connective tissue between cross-functional teams, creative talent, and brand leadership, ensuring marketing programs are strategically aligned, efficiently managed, and flawlessly delivered across channels.
Requirements
- Bachelor’s degree
- 7+ years of experience in brand marketing, product marketing or project management
Nice To Haves
- Demonstrated track record managing integrated marketing programs
- Strong communicator with excellent stakeholder management and conflict resolution skills.
- Ability to manage risks, resolve issues, and navigate ambiguity.
- Skilled in project management platforms such as Workfront or equivalent.
- Detail-oriented with a passion for continuous improvement and execution excellence.
- A confident contributor who partners effectively across creative, strategy, and execution teams.
- Experience working with or in an agency environment
Responsibilities
- Lead the end-to-end development and execution of brand CCI campaigns and product launch activations across multiple brands and channels.
- Serve as the primary WoW Studios point of contact for cross-functional partners, ensuring alignment, transparency, and momentum throughout the project lifecycle.
- Translate business goals and brand positioning into actionable marketing programs with clear scopes, timelines, deliverables, and KPIs.
- Partner with content creators to establish and manage agile social processes, ensuring rapid-response execution and high-quality content delivery.
- Partner with brand and marketing leads to ensure work reflects project objectives and delivers a consistent experience across digital, retail, and moment-of-purchase touchpoints.
- Drive performance and brand impact by ensuring campaigns are executed consistently across digital, social, shopper marketing, and retail environments.
- Collaborate with Resource Management and Creative Operations to ensure appropriate staffing and accurate project allocations.
- Identify workflow gaps and lead improvements to increase operational efficiency and cross-functional collaboration.
- Own the integrity of program documentation, including project trackers, structured agendas, and actionable meeting recaps.
- Provide strategic input to ensure all creative and content outputs remain strictly aligned with brand strategy and consumer expectations.
Benefits
- Generous benefits package
- Whirlpool employee discount
- Fitness & educational reimbursement programs
- Kitchenettes
- Beautiful, recently renovated office space
- Free coffee
- Biking/walking trails
- Access to The Eddy - Early Childhood Center (depending upon availability - additional costs required)
- Always On Flexibility
- Two-Week Work from Anywhere
- Sabbatical - Four weeks paid leave after every five years of service.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
