Assistant Manager, Brand Marketing and Management

Hong Kong Science and Technology Parks Corporation•Island, KY

1d•Onsite

About The Position

This role involves designing and executing impactful brand building strategies, sponsorships, and initiatives to strengthen brand positioning and create brand experiences both locally and globally. The Assistant Manager will formulate and execute integrated communication campaigns for the Corporation and other business units, acting as the brand identity custodian to ensure a quality brand image is maintained. Responsibilities include establishing partnerships with external entities for collaborations, conducting research and competitive analysis to identify brand awareness gaps and market trends, and developing strategies to support business objectives. The role also requires developing measurements to evaluate program effectiveness, analyzing and compiling reports for management, and managing brand guidelines to ensure consistency.

Requirements

Bachelor degree in Marketing, Communications, Public Relations, Social Science, Language or other related disciplines
Minimum 5 years of relevant experience with the capability of storytelling from a cross-cultural perspective and global mindset
Proficiency in spoken and written English and Chinese (including Putonghua)

Nice To Haves

Higher education or professional qualifications with less experience will also be considered
Experience working in a MNC or ad/marketing/pr agency is highly preferrable
PR, journalism and/or event management background is a plus
Proactive, agile, creative, passionate and good team player; eagerness to learn and grow
Strong project management, with strategic & analytical mindset and problem-solving skills
Able to work independently to lead the projects and coach other junior team member
Excellent interpersonal, communication and presentation skills

Responsibilities

Design and navigate impactful brand building strategies, sponsorships and initiatives to strengthen brand positioning and build brand experiences (local and global)
Formulate and execute integrated communication campaigns for the Corporation and other business units
Be the brand identity custodian to ensure quality brand image is maintained
Establish partnerships with park companies, agencies, media outlets, and other external partners for collaborations to broaden the reach of the business’s brand messaging
Conduct regular and consistent research, brand competitive analysis and surveys to identify brand awareness gaps, with current marketing trends and industry practices to help develop leading strategies to support the Corporation in achieving its business objectives
Develop measurements to evaluate programmes effectiveness and analyze & compile reports for management review
Manage brand guidelines and brand check on regularly basis to ensure brand consistency for the Corporation
Perform any other duties as assigned by the management