Manager, Brand Identity

North Carolina's Electric Cooperatives•Raleigh, NC

22d

About The Position

The Brand Identity Manager is responsible for leading and evolving the organization’s visual identity across all channels. This role serves as the primary steward of brand standards, ensuring a consistent, high-quality brand presence while translating strategic objectives into compelling visual solutions. The Brand Identity Manager will develop a wide range of marketing collateral and materials—including corporate literature, presentations, event materials, program logos, social media graphics, email templates, digital ads, and more—for both internal and external audiences. This position is designed as a senior-level individual contributor with a defined path to team leadership. The Brand Identity Manager will initially lead projects and influence creative direction across the organization, with the opportunity to grow into a formal team lead/people manager as the function expands.

Requirements

Bachelor’s Degree or an equivalent combination of education, training, and experience from which comparable skills can be acquired.
Minimum of 7–10 years of progressive experience in graphic design, brand identity, or visual communications.
Demonstrated leadership or project management experience preferred.
Deep understanding of branding, visual identity systems, and design principles in professional communications.
Advanced proficiency in design tools (Adobe Creative Suite: InDesign, Illustrator, Photoshop; Microsoft Office: PowerPoint, Word).
Strong creative direction skills with the ability to elevate brand quality
Ability to balance hands-on execution with strategic thinking
Proven ability to lead projects and influence outcomes without direct authority
Strong collaboration and stakeholder management skills
Excellent communication and presentation abilities
High attention to detail and commitment to brand consistency
Portfolio demonstrating expertise in brand identity work required

Nice To Haves

Opportunity to grow into a formal team lead/people manager as the function expands.
Reviewing and approving creative work produced by others
Helping define team processes, workload management, and prioritization frameworks
Elevating the overall creative capability and consistency of the organization

Responsibilities

Lead the development, evolution, and enforcement of the organization’s visual identity.
Ensure consistent application of brand standards across all platforms and initiatives.
Provide creative direction while actively contributing to design work.
Oversee the development of marketing and communication materials including corporate literature, presentations, event materials, program logos, digital assets, and more.
Manage and prioritize a high volume of branded initiatives across the organization.
Establish workflows, timelines, and quality standards to ensure efficient execution.
Collaborate with marketing, communications, and business stakeholders to translate brand strategy and organizational priorities into effective visual solutions.
Work closely with the Director of Brand Strategy to operationalize brand strategy into scalable visual systems and campaigns.
Ensure all deliverables meet high standards for design quality, accuracy, and brand consistency.
Partner with external agencies, printers, and vendors to execute projects while maintaining brand integrity.