Manager, Brand Governance

Belden Inc•Carmel, IN

2d•$125,000 - $155,000•Remote

About The Position

The Manager, Corporate Brand Governance plays a central role in Belden’s ongoing brand transformation, helping evolve our brand architecture, portfolio strategy, and governance model as the business scales, acquires and innovates. This role ensures the strategic, consistent and correct application of Belden’s brand identity across all internal and external touchpoints. The position plays a critical role in protecting brand integrity, managing trademarks, and enabling brand alignment across products, solutions and regions. Our preference is a candidate located in Indianapolis, IN but we're open to remotely based candidates.

Requirements

Bachelor’s degree in Marketing, Communications or a related field.
5+ years of marketing experience with a strong focus on brand management.
Demonstrated experience implementing and governing brand systems in a complex, B2B and global environment.
Proven ability to balance brand consistency with business needs and speed to market.
Strong project management, organizational and prioritization skills with excellent attention to detail.
Experience gathering, analyzing and translating customer insights into actionable strategies.
Strong written and verbal communication skills with the ability to influence without direct authority.
Experience managing agencies and external vendors.

Nice To Haves

Experience working with trademark and intellectual property considerations; familiarity with IP law and regulations or a strong willingness to learn.
Experience supporting brand integration in mergers and acquisitions.

Responsibilities

Brand governance and stewardship
Serve as the subject matter expert and primary point of contact for brand governance, standards and brand-related inquiries.
Develop, maintain and evolve brand guidelines, frameworks, and standards; review and approve branded messaging and visual assets.
Brand strategy and evolution
Support and participate in Belden’s brand transformation initiatives, including planning and implementation.
Contribute to the evolution of brand architecture with connected brands and portfolio alignment across products and solutions.
Collaborate with business and marketing partners on product and solution launches, serving as the brand expert for naming, branding and trademark considerations.
Brand protection and risk management
Manage Belden’s trademark portfolio, including applications, renewals, compliance and communication.
Partner with Legal to monitor and address trademark infringements and protect Belden’s intellectual property and brand equity.
Mitigate brand and reputational risk through proactive monitoring of online and offline brand usage.
Insights and brand building
Manage and collaborate with external agencies to own brand research.
Translate brand research and performance insights into actionable guidance for brand standards, messaging frameworks, and brand investment priorities
Develop and support strategic brand-building, multi-channel marketing campaigns.
Digital and domain strategy
Partner with the Digital Transformation team to develop and manage a cohesive web domain strategy for current and future Belden domains.
Training and enablement
Educate and train employees, partners, and agencies on proper brand usage and governance practices.
Develop tools and resources that enable efficient, compliant brand execution across the organization.