Manager, Brand Experience & Amplification

Ansell•Alpharetta, GA

16h•Hybrid

About The Position

This role is responsible for strengthening Ansell’s brand presence and sentiment by positioning AXIS (Customer Experience & Innovation Center) as a core storytelling and amplification platform. The role leads on-site content strategy and execution for AXIS experiences, capturing customer insights and translating them into scalable brand assets and regional commercial recommendations. Owning the end-to-end AXIS content capture and amplification strategy, this position extends impact across internal and external channels while ensuring brand consistency. It also leads regional brand sentiment measurement as a defined KPI, using insights to guide content priorities and build trust in the market. The role requires strong cross-functional collaboration, high autonomy, and close alignment with on-site and regional stakeholders.

Requirements

Bachelor's degree in marketing, communications, public relations, or equivalent in experience.
At least 5-7 years of experience in brand marketing, content strategy, communications, or related field
Demonstrated experience leading content initiatives across multiple channels within a B2B or corporate environment.
Experience partnering with external agencies to deliver integrated content programs.
Proven ability to translate customer insights and real-world engagements into scalable and compelling brand narratives.
Strong cross-functional collaboration experience within a matrixed organization
Experience leveraging analytics, listening tools, or performance metrics to drive strategic decisions
Strong storytelling and content development skills.
Excellent written, verbal, and presentation skills.
Ability to manage multiple projects and priorities in a dynamic environment.
Strong organizational and project management capabilities.
Familiarity with social listening platforms and content performance analytics.
Analytical mindset with the ability to interpret data and sentiment insights.
Knowledge of Social Media content development, deployment, and measurement
Creative thinker with strong attention to brand consistency and credibility
Demonstrates strong ownership and follow-through, while building effective partnerships across on-site and cross-functional teams.
Flexible and responsive to changing priorities

Nice To Haves

Experience in industrial, scientific, healthcare, or safety-related industries a plus.

Responsibilities

Lead strategic planning and execution of on-site content development at AXIS, delivering high-impact brand assets aligned with Ansell’s positioning and differentiation.
Own end-to-end AXIS content capture and storytelling, translating customer engagements into scalable assets such as narratives, testimonials, proof points, and multimedia content.
Establish repeatable processes to ensure timely, consistent content capture, production, and activation.
Engage directly with customers during site visits and testimonial capture, presenting insights and recommendations to senior leadership.
Develop and execute integrated content amplification strategies to extend AXIS impact across internal and external channels, optimizing based on performance and engagement.
Activate customer advocacy and proof-driven storytelling opportunities from AXIS and key events to reinforce Ansell’s credibility and expertise.
Enable End-User and Channel teams with approved, ready-to-use content aligned to their plans.
Lead regional brand sentiment tracking, reporting, and analysis using listening and analytics tools.
Establish brand sentiment as a measurable KPI tied to AXIS and amplification initiatives and communicate insights to leadership.
Ensure all AXIS and amplification efforts reflect Ansell’s master brand positioning, voice, and standards.
Provide regular reporting, insights, and strategic updates to leadership.
Support ad-hoc projects aligned with this role or the Senior Communications Manager as needed.

Benefits

Competitive compensation plan, including a performance based annual incentive.
Flexible and hybrid work model.
A culture of belonging and inclusion, collaboration thrives, and everyone feels seen, heard, and empowered-across our global community.
Ansell University, LinkedIn Learning and Mentorship programs to develop professional and interpersonal skills.
Opportunities to advance and grow within the company through LinkedIn Learning and Mentorships.
Health Benefits: medical, dental, vision, short term and long- term disability and wellness programs.
401-k plan with company match.
Paid time off (vacation, sick and personal days): 14 paid holidays.
Continuing Education Reimbursement.
Summer Friday’s.
Regional Belonging & Inclusion Networks.
Green office concept and a global mission of sustainability.