Manager, Brand Content Marketing, Tory Burch Foundation

Tory Burch • New York, NY

10h

About The Position

The Manager, Brand Content Marketing helps plan, produce, and publish high-quality, mission-aligned content across the Tory Burch Foundation’s digital channels, with a strong focus on video, social media, email marketing, audience growth, and impactful, energizing content for entrepreneurs. This role is comfortable moving between creative production and performance insight: using audience data, channel results, and engagement trends to understand what is resonating, shape stronger stories, and help the Foundation create content that earns attention, builds trust, and reinforces its credibility as an essential resource for women business owners. The Manager, Brand Content Marketing keeps the editorial calendar moving across email, social, web, webinars, and live events — making sure content aligns with Foundation strategy, growth priorities, program launches, seasonal moments, and audience needs. This role is highly hands-on, with a focus on producing timely, useful, and energizing content for entrepreneurs. That may include shaping a social series around founder growth, developing short-form video from a live conversation, drafting a newsletter, editing a founder story, building event promotion, or tightening copy before it goes live. Across every format, this person brings a strong editorial lens and a clear understanding of what makes content feel valuable, credible, and true to the Tory Burch Foundation brand. The Manager, Brand Content Marketing also supports the development of our small business webinars and virtual programming, helping identify timely topics, align speakers, shape outlines, review presentation content, and turn live sessions into follow-up content, social storytelling, and email engagement. The role works closely with Marketing, Experience, external partners, subject-matter experts, and entrepreneurs in our community to source ideas, shape stories, and deliver content with both strategic purpose and community value. This person helps maintain the Foundation’s voice across registration pages, newsletters, founder stories, social captions, event copy, campaign messaging, and video content. They also use audience data and performance to understand what is resonating, improve content, and bring forward recommendations that help the team work smarter.

Requirements

• 4+ years of experience in content marketing, brand content, social media, editorial, communications, or digital marketing.
• Exceptional writing and editing skills, with the ability to make complex topics clear, useful, and engaging.
• Experience managing content across web, email, social media, video, webinars, and/or live events.
• Demonstrated ability to create content that builds brand awareness, drives engagement, and supports marketing goals.
• Versed in drafting briefs and working with video, graphics and media teams.
• Strong understanding of channel-specific best practices, including social-first storytelling, email marketing, newsletter content, audience segmentation, and performance optimization.
• Experience developing content for webinars, events, newsletters, founder/customer stories, thought leadership, or branded content.
• Ability to translate strategic priorities into clear content plans, campaign messaging, and high-quality assets.
• Versed in web content development and familiarity with UX best practices.
• Strong project management skills, with the ability to manage timelines, approvals, creative inputs, and production details.
• Experience working cross-functionally with marketing, programs, partnerships, external experts, creative teams, and senior leaders.
• Proficient at using data and performance insights to improve content, optimize assets, and identify opportunities for growth.
• Self-starter with strong attention to detail, urgency, follow-through, and a proactive problem-solving mindset.

Nice To Haves

• Experience with Google Workspace, Monday.com or other project management platforms, email marketing platforms, CMS tools, webinar platforms, and social publishing tools preferred.

Responsibilities

• Plan, produce, and publish high-quality, mission-aligned content across the Tory Burch Foundation’s digital channels.
• Focus on video, social media, email marketing, audience growth, and impactful content for entrepreneurs.
• Use audience data, channel results, and engagement trends to shape content and improve resonance.
• Keep the editorial calendar moving across email, social, web, webinars, and live events.
• Ensure content aligns with Foundation strategy, growth priorities, program launches, seasonal moments, and audience needs.
• Shape social series, develop short-form video, draft newsletters, edit founder stories, build event promotion, and refine copy.
• Support the development of small business webinars and virtual programming.
• Maintain the Foundation’s voice across various platforms and content types.
• Use data and performance insights to improve content and optimize assets.

Benefits

• Generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
• Generous employee discount and access to exclusive sample sales.
• Free executive coaching on-demand.
• Opportunities to give back through the Tory Burch Foundation and paid volunteer days.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed