Manager, Brand & Communications

Pacific National Exhibition • Vancouver, BC

4h • CA$75,000 - CA$90,000 • Hybrid

About The Position

The PNE's Sales, Marketing & Business Development Department oversees the company’s marketing, corporate partnerships, group sales, facility sales, business development and TicketLeader. Our team are hardworking and motivated individuals that have a passion for the Events Industry and the PNE. The Manager, Brand & Communications, reports to the Director of Marketing and is responsible for campaign creative, branding, and design projects at the PNE. The Manager is responsible for developing marketing programs to drive ticket sales, elevate the look of the site, and increase brand affinity amongst key stakeholder groups. They will play a key role across the entire organization by facilitating the communications strategy as it pertains to content, platforms, and audience groups both internally and externally. This position will work with key internal stakeholders to centralize and focus on messaging across guests, clients, suppliers, partners and employees.

Requirements

• Must have a degree or diploma in marketing, corporate communications, public relations, or journalism.
• At least 5-8 years of proven working experience in brand marketing
• Ability to have high understanding of the printing process and available materials
• Must have strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in marketing and design
• Ability to foster effective working relationships with peers, subordinates, and external vendors.
• Strong communication skills both written & verbal, with firm attention to detail.
• Excellent writing skills and oral communication with the ability to easily establish new relationships internally and externally.
• Intellectual rigor to tackle complex comms and reputational issues and support the development of robust solutions.
• Ability to influence and affect change.
• Ability to model the PNE’s core values and lead the team to prioritize CART (Communication, Accountability, Respect and Trust) with the full PNE team.

Nice To Haves

• Knowledge of unionized working environments and/or large decentralized teams is an asset

Responsibilities

• Understand the vision and standards of the PNE corporate brand and sub brands and champions it across the company
• Responsible for overall look of the site through site enhancements such as signage, banners, building wraps, food & beverage naming and design, providing direction on materials and colours for renovations, and naming and design of new rides.
• Plan and produce all signage, printed materials and site look initiatives
• Inspire team to maximize their potential and productivity through optimization of processes and technology.
• Member of and owns relationships with tourism industry – shares and gathers information and ensures that PNE brands are promoted through the industry
• Oversee all community communications including newsletters, website content, social content and provide exceptional neighborhood-guest experience.
• Provides a fresh outlook on broader communication strategy for the organization.
• Establishes interdepartmental relationships to help support ongoing communications partnerships.
• Oversees and evaluates the organization’s internal communications performance on a regular basis, establishes proper measures of performance, and as needed provides feedback for modification.
• Supports the PNE Media Relations and Government Relations leads to ensure that all key public messages are translated across key communication channels (internal and external business community relationships) to ensure consistency.
• Provides internal departments with external communication tools like key speaking points, frequently asked questions and organizational updates for their suppliers, clients, vendors, partners and guests.
• Oversee the planning, writing and management of the design, content, and production of the PNE Annual Report.
• Modeling the PNE’s core values of Excellence, Enthusiasm and Evolution and leading the team using CART (Communication, Accountability, Respect and Trust)

Benefits

• The PNE's compensation offerings are in alignment with a pay-for-performance pay philosophy that recognizes individual, and teamwork performance.
• As a part of the PNE's total compensation package, this position may be eligible for other benefits subject to program eligibility requirements.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Associate degree