Manager, Automotive Growth Marketing

Inmar Intelligence•Chicago, NC

13d•Remote

About The Position

Inmar Automotive is building a focused growth engine for the U.S. franchise automotive retail market. This role requires an experienced B2B automotive marketer who can understand the dealer ecosystem and execute through Inmar’s existing marketing infrastructure. Success will be measured by qualified dealer demand and agreed demo targets.

Requirements

Meaningful B2B marketing experience in the U.S. automotive retail ecosystem, marketing technology, software, data, advertising, websites or related solutions to franchise dealerships and dealer groups.
Firsthand knowledge of the automotive vendor ecosystem and major industry events such as NADA and Digital Dealer; able to explain how you have used them to create pipeline and business results.
Demonstrated ownership of demand-generation programs tied to qualified meetings, demos, opportunities, pipeline or revenue.
Experience executing integrated campaigns across marketing automation, content, digital, paid media, events and sales follow-up.
Strong Salesforce and marketing-automation fluency, with practical understanding of attribution, campaign architecture, scoring/routing and funnel reporting.
Enough website, SEO and conversion fluency to direct a web vendor and connect the digital experience to demand-generation outcomes.
Ability to lead through shared resources, challenge assumptions, hold colleagues and vendors accountable, and move work forward through ambiguity.
Strong written and verbal English communication.
Ability to travel to the United States for major industry events as required.
Candidates must have authorization to work in the U.S. without the need for employer sponsorship now or in the future.

Nice To Haves

Experience at an automotive technology, marketing, data, CRM/CDP, website, retention or digital-retailing company serving franchise dealerships.
Experience in the competitive ecosystem—such as Impel, Fullpath, Dealer Inspire/Cars or a similar dealer-focused B2B organization.
A track record of turning industry events and content into measurable dealer meetings, demos and pipeline—not just awareness.
Comfort managing agencies, web partners and creative or paid-media resources through clear briefs, KPIs and acceptance criteria.

Responsibilities

Own the Automotive demand-generation plan and work backward from quarterly and annual qualified-demo targets.
Maintain a simple operating scorecard and act quickly when performance is off plan.
Build integrated campaigns for U.S. franchise dealerships and dealer groups, with distinct motions for dealer principals, GMs, fixed operations leaders and automotive marketing leaders.
Lead automotive event strategy and execution for NADA, Digital Dealer and other priority programs—including pre-event demand, speaking/content opportunities, demo scheduling, onsite conversion and disciplined follow-up.
Turn customer proof, dealer pain points, product capabilities and industry insight into content, outbound, paid programs and sales follow-up that create dealer conversations.
Operate across Salesforce, Pardot / Marketing Cloud Account Engagement, Salesloft, Calendly, LinkedIn and related systems so engagement is routed, measured and converted.
Own website strategy with our web partner, including landing pages, SEO, conversion optimization, analytics, testing and ongoing performance improvement.
Drive work through Inmar’s shared marketing teams and external vendors with clear briefs, deadlines, quality standards and direct accountability for getting the work done.