Manager Americas Marketing Strategy & Planning

Hilton • McLean, VA

2d • Hybrid

About The Position

This role is based at our corporate office in McLean, VA. This is your chance to be part of an in-house Commercial Services team that propels Hilton's sales, revenue management, marketing, and analytics functions! As a Manager, Americas Marketing Strategy & Planning you will support these areas which are at the core of Hilton's "commercial engine" and are important to Hilton's ability to achieve profitable growth. As part of the Planning & Performance team, reporting to the Senior Manager, Americas Marketing Strategy & Planning, you will combine financial rigor with marketing insight. You will manage daily investment operations of a $300M budget and translate business objectives and data signals into clear recommendations.

Requirements

• Three (3) years of experience in marketing strategy, media planning, consulting, or a related field
• Three (3) years supporting marketing budget management and investment strategy, focused on translating spend into actionable decisions
• Two (2) years crafting executive-ready narratives connecting data to performance
• Working knowledge of media, campaign fundamentals, and marketing measurement, with a focus on revenue impact and demand generation
• Work hybrid schedule in McLean, VA

Nice To Haves

• Experience supporting multi-market or full-funnel investment planning
• Hands-on use of AI tools to enhance forecasting, documentation, and investment analysis

Responsibilities

• Manage day-to-day marketing investment finance activities, including invoicing, pacing, forecasting, and accruals across Americas Marketing.
• Maintain centralized spend documentation as the single source of truth for marketing investment.
• Build investment scenarios highlighting trade-offs across markets, channels, and campaigns.
• Create executive-ready summaries translating investment, performance, and risk into revenue and business implications.
• Partner with Marketing Activation teams to support campaign execution and ensure spend aligns with approved budgets.
• Collaborate with Finance and Commercial partners to maintain forecasts and support planning and performance forums.
• Budget process, guiding end-to-end governance including centralized documentation, forecast consolidation, and optimizations of how teams track and evaluate investment decisions.
• Investment readouts, transforming spend data into forward-looking decision tools that guide trade-off conversations across markets, channels, and time horizons.

Benefits

• Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
• Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
• Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
• Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
• Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
• Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
• Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
• Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
• Financial security for your future – Our retirement plans make it easier to save for what’s next

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed