Manager, Account Strategy, Dairy

Walmart•Hoboken, NJ

About The Position

The Manager, Account Strategy, Dairy leads the development and execution of omnichannel advertising campaigns, translating client marketing objectives into media strategies using Walmart Connect solutions. The role monitors campaign performance, optimizes delivery through data analysis, and collaborates with cross-functional teams to achieve measurable business outcomes. It also involves building client relationships, providing strategic recommendations, mentoring team members, supporting process improvements, and upholding Walmart’s values and standards. The Walmart Connect Account Strategy team develops and executes omnichannel advertising campaigns, partners with internal teams to turn marketing goals into media strategies, and uses data and customer insights to optimize performance. Team members advise clients and internal partners and manage campaign setup, pacing, and reporting. The role develops strategic plans for managed-service and self-service campaigns, advises clients on media tactics and audience strategy, and communicates campaign performance and recommendations to stakeholders. It also ensures campaign launches meet internal service-level agreements and quality-assurance processes, and presents upsell recommendations to support incremental revenue.

Requirements

Bachelor’s degree in business, marketing, communication, or a related area and 3 years of experience in digital media, account management, or advertising strategy; or 5 years of experience in digital media, account management, marketing, or advertising strategy.
Experience developing and executing managed-service and self-service campaigns.
Ability to develop data-driven media proposals aligned with client objectives.
Expertise in media tactics, audience strategy, and campaign stewardship.
Working knowledge of media types including paid search, programmatic display, direct digital sponsorships, connected TV, social media, digital out-of-home, and experiential in-store tactics.
Ability to analyze campaign performance and communicate metrics, insights, and recommendations.
Ability to meet internal service-level agreements and quality-assurance requirements.

Nice To Haves

Experience in sales or media strategy.
Experience with DSPs, DMPs, ad exchanges, or media platforms such as Salesforce, Tableau, SQL, or Power BI.
Master’s degree in marketing, business, or a related area.

Responsibilities

Develop and execute omnichannel advertising campaigns aligned with client marketing goals using Walmart Connect solutions.
Monitor campaign performance and optimize delivery to meet key performance indicators.
Lead campaign setup, troubleshooting, and integration with ad technology platforms.
Build joint business plans using forecasting tools and customer insights.
Present campaign results and strategic recommendations to clients and leadership.
Analyze data to generate actionable insights for campaign growth and improvement.
Collaborate with Sales, Product, Engineering, Analytics, and Account teams to support campaign success and develop media proposals.
Develop strategic plans and execute managed-service and self-service campaigns as a consultative expert.
Attend and lead external calls, advising on media tactics, audience strategy, and campaign stewardship.
Communicate campaign performance metrics, insights, and recommendations to internal and external stakeholders.
Follow internal service-level agreements and quality-assurance processes to support seamless launches and high-quality client experiences.
Present strategic upsell recommendations to drive incremental revenue.
Mentor team members and support their development through coaching and feedback.

Benefits

Competitive pay and performance-based bonus awards.
Medical, vision, and dental coverage.
401(k).
Stock purchase plan.
Company-paid life insurance.
Paid time off, including sick leave.
Parental leave and family care leave.
Bereavement leave, jury duty leave, and voting leave.
Short-term and long-term disability.
Company discounts.
Military Leave Pay.
Adoption and surrogacy expense reimbursement.
PTO and/or PPTO that may be used for vacation, sick leave, holidays, or other purposes.
Live Better U education benefit for eligible associates, covering tuition, books, and fees for eligible programs from high school completion through bachelor's degrees, English Language Learning, and short-form certificates.