M-NAV Measurement & Solution Delivery, Associate Director

Accenture•Hartford, NY

About The Position

Accenture Song is seeking a senior Measurement & Solution Delivery Leader to drive the growth and client impact of Accenture Marketing Investment Navigator (M-Nav). This client-facing leadership role owns client and sales strategy for M-Nav, builds executive relationships, and shapes how the product is positioned, sold, and delivered. The Associate Director brings deep expertise in marketing measurement—including marketing mix modeling (MMM), attribution, incrementality, and MMM/MTA reconciliation—and can evaluate and explain technical methods such as Bayesian modeling, regularized models, and clean-room measurement without being expected to code hands-on. The role partners with CMOs and marketing, media, analytics, finance, technology, and data leaders, as well as Accenture Song, Amazon, and other ecosystem partners. It identifies opportunities, leads pursuits, and shapes engagements that turn M-Nav outputs into actionable marketing and media investment decisions. The Associate Director establishes deployment vision, delivery quality and governance across engagements, develops Managers and Senior Managers, and brings client and market insight to product development and data science teams to inform the M-Nav roadmap. Experience with retail media networks and clean-room environments is highly valued.

Requirements

12 or more years of experience in marketing measurement, econometrics, attribution, data science, or martech analytics, including 5 or more years leading analytical engagements and teams.
Experience with clean rooms such as LiveRamp or Google BQ, ad-platform data, or AMC-like environments.
Proven record of selling and winning measurement, analytics, or data-driven marketing work, including leading pursuits, shaping solutions, and closing deals.
Demonstrated ability to build and maintain senior client relationships and influence C-suite and VP-level stakeholders.
Strong working knowledge of MMM, attribution, experimentation, incrementality testing, bridge calibration, and privacy-safe measurement; ability to evaluate technical approaches and validate results, including interpreting MAPE, R², and F1, without being the hands-on builder.
Experience leading, coaching, and developing managers and multidisciplinary teams in a governed, cross-functional delivery model.
Exceptional communication, executive presence, and storytelling skills, including translating complex methods into clear business recommendations.
Commercial acumen, including engagement scoping, pricing, and management of engagement economics.
Experience deploying MMM, MTA, and other measurement solutions across industries such as CPG, Retail, High Tech, and Financial Services.
Demonstrated experience managing the P&L and commercial performance of engagements valued at approximately US$5 million to US$10 million.
Broad understanding of sales and marketing analytics solutions, with the ability to diagnose client needs, answer strategic questions, and recommend fit-for-purpose solutions.
Applicants for US employment must have work authorization that does not now or in the future require visa sponsorship.

Nice To Haves

Knowledge of retail media networks such as Amazon Ads and Walmart Connect.
Knowledge of clean-room environments such as Amazon Marketing Cloud.

Responsibilities

Own client and sales strategy for M-Nav by identifying and qualifying opportunities, leading pursuits, developing solution plans, scoping and pricing engagements, and structuring deals to meet profitability targets and drive account growth.
Build and sustain trusted relationships with C-suite and senior marketing, media, analytics, and finance executives, serving as a senior advisor on measurement and investment strategy.
Represent M-Nav in client presentations, oral presentations, and workshops, communicating how measurement links to business outcomes and budget decisions.
Provide senior oversight of engagements by setting delivery standards, ensuring methodological rigor and governance (including human-in-the-loop review), managing risk, and safeguarding client satisfaction and commercial outcomes.
Lead, mentor, and develop Senior Managers, Managers, and their teams; shape staffing and capability building and develop the M-Nav practice talent pipeline.
Partner with Amazon Ads and other ecosystem and alliance partners on joint go-to-market, co-selling, and client engagement.
Collaborate with product development and data science leadership to translate client and market insights into product priorities and roadmap input.
Build M-Nav's market presence through thought leadership, industry events, client advisory forums, reusable sales assets, and case studies.
Contribute to practice financials and growth planning, including pipeline, revenue, utilization, and margin targets.
Define and communicate a client maturity journey, assessing current measurement capabilities and articulating a future-state vision, roadmap, and value realization path.
Partner with client IT, data, and technology teams to strengthen data maturity, improve data readiness and integration, and establish foundations for scaling advanced measurement solutions.