M&E Area Manager

Charter Schools USA•Charlotte, NC

12h•Onsite

About The Position

The Marketing and Enrollment (M&E) Area Manager is responsible for the school-based marketing and enrollment efforts at Charter Schools USA schools in their assigned area. The ultimate goal is to reach programmatic capacity by recruiting new students and retaining existing ones. This role requires a deep understanding of marketing and enrollment strategies to inspire and motivate young learners, putting students first in education.

Requirements

Experience and strength at Integrated / Omnichannel Marketing
Exceptional interpersonal communication skills, with a heightened mindset of collaboration and team
Digital Marketing experience, designing and monitoring campaigns, website, email, and social platform
Strong speaking, writing, and listening skills
Strong project management, process and meeting facilitation skills
Well versed in marketing analytics, working with data, and skilled at monitoring and reporting out metrics/indicators
Innovative, process and service-oriented mindset and behavior
Demonstrated capability of managing and delivering multiple, overlapping projects on budget, schedule, and scope
Strong commitment to continuous improvement
Superior resourcefulness, problem-solving and change management skills
Bachelor's Degree in Business or Marketing or equivalent
5+ years of general marketing strategy and support experience. Inclusive of developing integrated plans and leading the development and execution of the assets/materials and initiatives within the plan.
3+ years of Sales or enrollment experience
2+ years of digital experience, developing and monitoring SEM/SEO activity, paid and organic social media campaigns, and a digital content strategy.
Experience working with several stakeholders and multiple projects that require alignment and coordination.
Experience managing budgets
Marketing operations/analytics experience
Project management responsibilities
Experience working with agencies and contractors
Microsoft Office proficiency

Nice To Haves

Spanish language proficiency
Service industry experience
Matrix organization experience
Adobe Illustrator experience
SharePoint experience
CRM experience
Graphic design experience

Responsibilities

Serve as the Marketing and Enrollment (M&E) Area Subject Matter Expert and Point of Contact.
Create strong working relationships with stakeholders through proactive and consistent communication.
Meet with state and school stakeholders periodically to work on the development and execution of marketing plans, prioritize efforts, and prepare for future initiatives.
Provide day-to-day local/school marketing and enrollment support and ongoing guidance.
Ensure local alignment and compliance with corporate strategy, best practices, and policies/procedures, maximizing the scalability and ROI of M&E efforts.
Maintain knowledge of market insights and developments, recommending strategies and initiatives to improve M&E relevance and performance.
Act as a conduit of information/insights between local, state/area, and national levels.
Collaborate and support cross-functional national marketing efforts that affect local schools.
Act as the single point of contact for agencies/vendors to facilitate local/school marketing efforts.
Update board stakeholders on market insights, M&E performance, and future efforts/direction.
Collaboratively develop and oversee fully integrated school M&E plans, ensuring the leveraging of school identities and consumer understanding, and integration of Corporate M&E strategies and policies.
Support annual marketing and enrollment budget efforts and oversee management at the school level.
Attend professional development opportunities to update skills and understanding of M&E practices and associated CSUSA software and hardware.
Help schools develop or refine school identities.
Communicate CSUSA and School branding policies/standards and review school content/creative accordingly.
Work with nationally approved marketing/creative agencies, providing creative direction in support of school initiatives.
Identify needs for and manage the development of marketing assets such as collateral and signage.
Consult/advise on how to best address/leverage local outreach and partnership opportunities.
Ensure schools are appropriately equipped with materials to excel.
Advise on how and when to best target and leverage PR opportunities in the area.
Work with local stakeholders to properly identify digital needs and insights needed to execute digital campaigns.
Work with national digital and state/area/national media efforts, supporting efforts by informing national of digital campaign needs, local efforts and market insights for proper integration, and monitoring of readiness.
Assist in digital and media execution and optimization by ensuring that creative assets, links, and architecture are appropriate for executing and driving ultimate performance.
Lead set-up and testing for the execution of digital campaigns, performing quality checks on URLs, UTM parameters, etc.
Identify state/area and national scalability opportunities to lift cost-efficiencies.
Develop, counsel schools on, and monitor funnel conversion strategies and efforts that help fuel conversion and retention.
Leverage CRM for conversion strategies and monitor and report on CRM activity to improve performance.
Oversee and manage CSUSA school enrollment processes in support of enrollment goals, implementing quality assurance measures.
Counsel schools to develop annual marketing and enrollment plan initiatives to recruit and retain existing families.
Provide ongoing counsel and oversight of school recruitment events.
Serve as a leader to assure that schools are adequately resourced with personnel, technology/systems and have the understanding and skillsets to succeed in enrollment goals.
Identify enrollment and retention best practices.
Monitor and report on M&E performance and its associated ROI and KPIs.
Collaborate with schools and national stakeholders to ensure alignment of metrics, reporting, and initiatives.
Maintain knowledge and skills required to systematically protect, update, and manage records and information in all formats of associated enrollment systems.
Ensure school compliance/adherence to district, state, federal, and CSUSA regulations guidelines regarding student records, including FERPA.
Oversee district and state submission for school funding adhering to master scheduling, course coding, teacher certification, class size, and other factors that impact funding.
Help schools comply with district audits by assisting them through the process.
Coordinate with CSUSA departments to ensure tight PowerSchool integration for optimal system performance.
Assist in clearing CSUSA and district error reports for proper year-long PowerSchool database flips.
Serve as a lead subject matter expert for all enrollment associated systems at CSUSA, parishes/districts, and schools.
Determine records and information management training requirements for school staff and help develop content and training resources.
Assist regulatory and law enforcement personnel in locating students.
Monitor systems to ensure effective workflows, scheduling, processing, and implementation of data migration, changes, and updates.
Onboard, train, and develop school marketing and enrollment personnel.
Oversee, develop, and host periodic and ongoing school-based marketing and enrollment updates and training.
Coach/mentor school-based marketing and enrollment personnel.